“虚拟IP+场景力”:知音文化传播和武汉城市发展策略——基于四川眉山数字代言人“苏小妹”的启示  

Virtual IP+ Scene Power":Communication of Zhiyin Culture and Wuhan Urban Development Strategy——Based on the Revelation of Meishan Digital Spokesperson "Su Xiaomei

作　　者：周敏[1] 甘乐 姚诗月 ZHOU Min;GAN Le;YAO Shi-yue(School of Journalism and Communication,Hubei University of Education,Wuhan 430205,China)

机构地区：[1]湖北第二师范学院新闻与传播学院,武汉430205

出　　处：《湖北第二师范学院学报》2024年第6期103-108,共6页Journal of Hubei University of Education

基　　金：2023年度国家级大学生创新创业训练计划项目“三核三带融创文旅:用积木搭建区域性城市IP文创生态链”(S202314099054)。

摘　　要：数字技术的发展推动了城市信息化应用水平的提高,智慧城市建设应运而生,纷纷推出独具地方特色的数字代言人进行城市宣传,为城市的智慧化构建助力。在民国时期就被誉为“东方芝加哥”的武汉,其地理、经济、政治、文化水平都处于全国前列,在智慧化城市发展的浪潮中,需要积极结合自身情况探索出独树一帜的智慧城市发展路径。武汉市可依托源远流长的知音文化,将深厚的文化内涵融入数字形象代言人的打造中,通过沉浸式场景提升市民文化体验,形成“城市文化+虚拟IP+场景力”的城市文化空间,充分借助新技术、新载体,传播武汉传统文化,促进武汉城市发展。In the digital era,the progress of information technology has pushed urban informatization to a higher level,leading to the emergence of smart cities.Many cities have introduced unique local digital spokespersons as city image and smart city development.Wuhan,known as the "Chicago of the East" during the Republic of China period,stands at the forefront in terms of geography,economy,politics,and culture.In order to actively explore its own distinctive path towards smart city development in this trend,this paper suggests that Wuhan should leverage its long-standing Zhiyin culture and integrate its profound cultural connotations into creating digital spokespersons.By enhancing citizens' cultural experience through immersive scenes and establishing an urban cultural space combining "urban culture + virtual IP + scene force," Wuhan can effectively promote both traditional cultural dissemination and smart city development with full support from new technologies and platforms.

关 键 词：虚拟IP 场景力 知音文化 武汉 城市形象 

分 类 号：G127[文化科学]