新媒体背景下饲料产品的广告宣传策略  

Advertising strategies for feed products in the context of new media

作　　者：孟一帆[1] MENG Yifan(Xinxiang Radio and Television University,Xinxiang,Henan Province 453000,China)

机构地区：[1]新乡广播电视大学,河南新乡453000

出　　处：《中国饲料》2024年第12期141-144,共4页China Feed

摘　　要：数字技术改变了人们的生活、学习和工作方式。其中,新媒体展现了个性化、实时性、受众面广、交互性强、内容丰富多样等特点,备受年轻用户的青睐。面对新媒体的海量用户群体,越来越多的企业选择在新媒体中开展广告宣传,饲料企业也不例外。从作用来看,新媒体广告宣传不仅能丰富宣传渠道,降低运营成本,而且能提高饲料产品的知名度。为此,饲料企业要借助新媒体的影响力,不断完善饲料产品的广告宣传策略,从而为饲料产品的促销及饲料企业的可持续发展奠定基础。Digital technology has changed people’s way of life,learning,and work.Among them,new media exhibits characteristics such as personalization,real-time performance,wide audience,strong interactivity,and rich and diverse content,making it highly favored by young users.Faced with the massive user base of new media,more and more enterprises choose to carry out advertising and promotion in new media,and feed enterprises are no exception.From the perspective of its function,new media advertising not only enriches promotional channels,reduces operating costs,but also enhances the visibility of feed products.Therefore,feed enterprises need to leverage the influence of new media to continuously improve their advertising and promotion strategies for feed products,thereby laying the foundation for the promotion of feed products and the sustainable development of feed enterprises.

关 键 词：新媒体 饲料产品 广告宣传 饲料企业 市场营销 

分 类 号：F3[经济管理—产业经济]