智慧城市视角下公共交通集团智能公交业务发展战略研究  

Research on the development strategy of intelligent public transport business of public transport group from the perspective of smart city

作　　者：王宇 Wang Yu(Beijing Public Transport Holdings(Group)Co.,Ltd.,First Passenger Transport Branch,Beijing,100020)

机构地区：[1]北京公共交通控股(集团)有限公司第一客运分公司,北京100020

出　　处：《市场周刊》2024年第17期17-19,43,共4页Market Weekly

摘　　要：当前互联网信息技术发展迅速,促使城市交通体系智慧化管理的推进。企业可以通过应用信息技术、智能系统等多个手段,全面提升公共交通资源利用能力,提升公共交通公司内部管理的科学性、有效性。文章以A公司作为案例,对A公司智能交通业务发展概况进行分析,了解到在智慧城市视角下,A公司智能公交业务发展存在外省业务扩展缓慢、服务质量较低、营销工作不足、硬件产品制约的问题,因此提出应做到制订科学的发展战略目标和战略选择,做好产品开发、加强市场开发、加强品牌建设和软硬件一体化建设,促使智能交通建设得到更进一步的发展,为智慧城市建设提供助力。The rapid development of Internet information technology promotes the intelligent management of urban transportation system.Enterprises can comprehensively improve the utilization capacity of public transportation resources and improve the scientificity and effectiveness of the internal management of public transportation companies through the application of information technology,intelligent systems and other means.This article takes Company A as a case study to analyze the development overview of Company A's intelligent transportation business.It is understood that from the perspective of smart cities,Company A's intelligent public transportation business development has problems such as slow business expansion,low service quality,insufficient marketing work,and hardware product constraints.Therefore,it is proposed to formulate scientific development strategic goals and choices,do a good job in product development,strengthen market development strengthen brand building and integration of software and hardware,promote further development of intelligent transportation construction,and provide assistance for the construction of smart cities.

关 键 词：智慧城市 公共交通 智能交通业务 发展战略 

分 类 号：U491.17[交通运输工程—交通运输规划与管理]