以人为本的AI营销——揭示全新的个性化策略  

Human-centered AI marketing——Revealing new personalization strategies

作　　者：郁博雅 Yu Boya(Shanghai Jiao Tong University,Shanghai,200240)

机构地区：[1]上海交通大学,上海200240

出　　处：《市场周刊》2024年第17期76-79,共4页Market Weekly

摘　　要：当前,人工智能(AI)技术快速发展,随着其技术产业化水平的不断提升,各个行业均开始出现了AI的身影。文章以AI营销为研究视角,阐述了当前的发展现状,分析了不同行业中的应用模式,并深入论述了其在提高营销效率、增强用户体验和个性化推广等方面的优势,也指出了在数据隐私、算法偏见等方面存在的不足。在此基础上,结合AI营销的发展趋势,针对性提出了未来的优化策略及建议。Currently,artificial intelligence(AI)technology is developing rapidly,and with the continuous improvement of its technological industrialization level,AI has begun to appear in various industries.The article takes AI marketing as a research perspective,elaborates on the current development status,analyzes application models in different industries,and deeply discusses its advantages in improving marketing efficiency,enhancing user experience,and personalized promotion.It also points out the shortcomings in data privacy,algorithm bias,and other aspects.Based on this,combined with the development trend of AI marketing,targeted optimization strategies and suggestions for the future are proposed.

关 键 词：人工智能 AI营销 个性化策略 电子商务 企业品牌 

分 类 号：F713.365.2[经济管理—产业经济]