数字经济背景下的乡村交易和产业转型  

Rural Transactions and Industrial Transformation under the Background of Digital Economy

作　　者：刘守英[1] 郑旭媛 刘承芳 LIU Shouying;ZHENG Xuyuan;LIU Chengfang

机构地区：[1]中国人民大学经济学院 [2]福建农林大学经济与管理学院 [3]北京大学现代农学院 [4]北京大学中国农业政策研究中心

出　　处：《中国农村经济》2024年第6期2-24,共23页Chinese Rural Economy

基　　金：研究受到国家自然科学基金重大项目“乡村振兴情景动态模拟与路径探索”(编号:42293273)的资助。

摘　　要：本文基于中国乡村社会“差序格局”的特征事实,分析了数字经济背景下中国乡村交易内涵的演变以及产业转型的逻辑,并基于可得数据开展相关实证研究。研究结果表明,长期以来在乡土中国熟人社会中形成的局限于信任半径内的交易习惯,限制了乡村产业规模的扩张与市场价值的实现。数字经济的兴起,一方面,能够从地域、品牌、口碑和直觉等方面提高陌生人之间的信任程度,拓展乡村的交易半径与信任经济的范畴,有助于乡村交易的内涵从“熟人社会的人际交易”向“熟悉社会的非人际交易”转变;另一方面,数字技术可以通过发挥在信息传递、商品流通和资金流动方面的优势,推动乡村传统产业的智能化升级、产业链延长和服务业拓展,从而促进乡村产业从“土”到“特”的转型升级。This paper analyzes the evolution of the connotation of rural transactions and the logic of industrial transformation under the background of digital economy,and conducts an empirical study using available data,based on the"hierarchical pattern"of Chinese rural society.The study finds that the transaction habits limited to the trust radius formed in the"acquaintance society"of rural China have long restricted the expansion of rural industry scale and the realization of market value.The rise of digital economy has enhanced the trust between strangers in terms of geography,brand,reputation,and intuition,which expands the radius of rural transactions and the scope of the trust-based economy,facilitating the transformation of the connotation of rural transactions from"interpersonal transactions in an acquaintance society"to"non-interpersonal transactions in a familiar society".Meanwhile,thanks to the concerted flows of technology,information,commodity,and capital,digital economy can promote the intelligent upgrading of traditional rural industries,the extension of industrial chains,and the expansion of service industries.In this way,rural industry and its value chain are transformed and upgraded from"Rustic(Tu)"to"Special(Te)"

关 键 词：熟人社会 数字经济 乡村交易 乡村产业转型 

分 类 号：F321[经济管理—产业经济]