面向电子商务的酒店业数字化转型实证分析  

Empirical Analysis of the Digital Transformation of the Hotel Industry Facing E-commerce

作　　者：卢静怡[1] LU Jing-yi(School of Hospitality Management,Tourism College of Zhejiang,Hangzhou 311231,China)

机构地区：[1]浙江旅游职业学院酒店管理学院,浙江杭州311231

出　　处：《哈尔滨师范大学社会科学学报》2024年第4期90-94,共5页Journal of Social Science of Harbin Normal University

摘　　要：数字化转型使得酒店能够利用大数据和分析工具来进行更加精准的市场分析和决策制定。通过分析客户行为数据、市场趋势和竞争对手信息,酒店可以优化其产品组合,制定更加有效的营销策略,以及调整价格策略以最大化利润。数字化转型通过提高互动性、个性化服务、无缝体验和体验式服务等手段,极大地提升了客户体验感。酒店的数字化还有利于通过数据分析来识别运营中的低效之处,从而进行流程优化和成本控制。Digital transformation enables hotels to leverage big data and analytical tools for more precise market analysis and decision-making.By analyzing customer behavior data,market trends,and competitor information,hotels can optimize their product portfolios,develop more effective marketing strategies,and adjust pricing strategies to maximize profits.Digital transformation significantly enhances the customer experience provided by hotels through improved interactivity,personalized service,seamless experiences,and experiential offerings.The digitization of hotels also facilitates the identification of inefficiencies in operations through data analysis,enabling process optimization and cost control.

关 键 词：电子商务 酒店业 数字化转型 实证分析 

分 类 号：F719.2[经济管理—产业经济]