协作“成都小欧洲”:“景观”生成与“他者”反思  

Cooperating Little Europe in Chengdu:Generation of Spectacle and Reflection on The Other

作　　者：宋巧丽 雷思远 Song Qiaoli;Lei Siyuan

机构地区：[1]河北大学新闻传播学院 [2]河北大学跨文化传播研究中心 [3]四川大学文学与新闻学院

出　　处：《新闻与传播研究》2024年第5期47-62,127,共17页Journalism & Communication

摘　　要：仰赖首批到访者的异域观感与主题化传播,“成都小欧洲”在后继网友持续自发的协作生产中,成为吸引诸多实践者前往打卡的流量高地。通过田野观察、深度访谈与文本分析,总结“成都小欧洲”的文本呈现系统与图像产制流程,发现叠合实践者的具身体验与对媒介化景观的理解,“成都小欧洲”通过话语中的他者实现物理与虚拟空间的框架复合,借助文本中的他者收拢私人与公共空间的意义复合,从而达到在地与全球空间的审美复合。“何谓‘欧洲'?‘我’之成都。”打卡行动不仅激活了城市空间,更让人们在具身体验中回归对休闲生活的向往与成都城市本身兼容并包的文化思考,体现出全球化时代一种审美通感的回向与超越。After the first visitors'exotic perceptions and themed communication,Little Europe in Chengdu became a popular spot through the continuous and spontaneous cooperation of later netizens,attracting many practitioners to"punch in".Through field observation,in-depth interviews,and text analysis,this paper summarizes the text presentation system and image production process of Litle Europe in Chengdu.This paper finds that under the practitioners'embodied experience and understanding of the mediatized landscape,"Little Europe in Chengdu"combines the framework of physical and virtual space through the Other in the discourse,and integrates the meaning of private and public space with the help of the Other in the text,thus achieving the aesthetic combination of local and global space.Field participation not only activates the urban space but also encourages people to return to the yearning for leisure life and the cultural thinking of Chengdu city,which reflects an aesthetic synaesthesia in the era of globalization.

关 键 词：“成都小欧洲” 他者景观 图文表征 具身实践 文化反思 

分 类 号：G206[文化科学—传播学]