数字经济时代农村电商助力乡村振兴路径  

The Path of Rural E-commerce Assisting Rural Revitalization in the Digital Economy Era

作　　者：邱萍[1] QIU Ping(Fujian Normal University,Fuzhou Fujian 350007)

机构地区：[1]福建师范大学,福建福州350007

出　　处：《山东农业工程学院学报》2024年第6期75-79,共5页The Journal of Shandong Agriculture and Engineering University

摘　　要：随着计算机网络技术的迅猛发展,人类已步入数字经济的新纪元,电商在乡村振兴战略中扮演着举足轻重的角色。农村电商以其多元化发展和全方位覆盖的特性,对乡村振兴战略及美丽乡村建设的推进具有深远意义。但品牌建设、市场竞争以及人才短缺等问题仍是制约其进一步发展的瓶颈。通过深入剖析农村电商在促进农业转型升级、提升农民收入、改善生活水平等方面的重要作用,提出了强化品牌建设、完善服务体系、推进人才队伍建设等策略,旨在为农村电商的可持续发展和乡村振兴提供有力支撑。With the rapid development of computer network technology,humanity has entered a new era of digital economy,and e-commerce plays a crucial role in the rural revitalization strategy.Rural e-commerce,with its diversified development and all-round coverage,has profound significance for the promotion of rural revitalization strategy and the construction of beautiful countryside.However,issues such as brand building,market competition,and talent shortage remain bottlenecks that constrain its further development.Through in-depth analysis of the important role of rural e-commerce in promoting agricultural transformation and upgrading,increasing farmers'income,and improving living standards,strategies such as strengthening brand building,improving service systems,and promoting talent team construction were proposed,aiming to provide strong support for the sustainable development of rural e-commerce and rural revitalization.

关 键 词：数字经济 农村 电商 乡村振兴 

分 类 号：F724.6[经济管理—产业经济]