制造游鱼:新媒体语境下知识产品的技术赋能与传播机制  

Making Fish:Technology Empowerment and Communication Mechanism of Knowledge Products in the Context of New Media

作　　者：赵新 连檀菁 Zhao Xin;Lian Tanjing

机构地区：[1]北京师范大学中国优秀传统文化研究与传播中心 [2]北京师范大学珠海校区文理学院中文系

出　　处：《媒介批评》2023年第2期207-220,共14页Media Criticism

基　　金：北京师范大学珠海校区引进人才科研启动项目“新文科视域下统编版语文教材中收录的中华传统诗词与文言文的融合编创和传播路径研究”(项目编号:310432101)的阶段性研究成果。

摘　　要：在新媒体语境下的知识产品强调多种新兴技术元素的交叉联动及知识内容的活性生长力。“制造游鱼”的生态机制,特别关注产品研发方面的交互性、动态性、延伸性、长尾性等整体思维,以及打造传播路径的矩阵化、多元化、个性化、场景化等。其技术突破口就是改变过去的知识产品从产品到少数读者的单向输出模式,通过技术赋能使知识产品成为连接广大读者的“知识更新的蓄水池”“知识交换的集市”,这也是融媒型知识产品特有的知识类型、传播机制和增值模式。通过对一种动态性、前沿性的“融媒书”的考察,可以加深对上述问题的认知与判断。In the context of new media,knowledge products emphasize the cross linkage of various emerging technological elements and the vitality and growth of knowledge content.The ecological mechanism of“making fish”pays special attention to the overall thinking of interactivity,dynamism,extensibility,and long tail in product research and development,as well as creating a matrix,diversification,personalization,and scenario based dissemination path.The technological breakthrough is to change the one-way output mode of knowledge products from products to a small number of readers in the past,enabling knowledge products to become a“reservoir of knowledge updates”and a“market for knowledge exchange”connecting the vast number of readers through technological empowerment,This is also the unique knowledge type,dissemination mechanism,and value-added model of financial media based knowledge products..By examining a dynamic and cutting-edge“financial media book”,one can deepen their understanding and judgment of the above issues.

关 键 词：融合出版 技术赋能 制造游鱼 长尾效应 融媒书 

分 类 号：G230.7[文化科学] G206