新媒体环境下民族民间美术微视频传播的价值研究  

Research on the Value of Micro-video Communication of Ethnic and Folk Art in the New Media Environment

作　　者：赵楠[1] 杨平贵 ZHAO Nan;YANG Pinggui(Baoshan University,Baoshan Yunnan 678000;Qujing City Art Museum,Qujing Yunnan 655000,P.R.China)

机构地区：[1]保山学院,云南保山678000 [2]曲靖市美术馆,云南曲靖655000

出　　处：《保山学院学报》2024年第3期103-108,共6页JOURNAL OF BAOSHAN UNIVERSITY

基　　金：云南省本科高校2022年课程思政教改项目“基于课程思政视野下的《云南民族民间美术》课程改革与实践研究”。

摘　　要：随着科技的发展,新媒体的崛起改变了传统的广电格局,微视频以其使用便捷、短小精悍、受众范围广等特点迅速融入人们的日常生活中,成为使用最频繁的传播媒介之一。在现代工业文明和当代审美多元化的冲击下,民族民间美术传播的社会基础也发生了根本转变。民族民间美术存在传播形式单一、传播内容“守旧”等不足。新媒体的视角下微视频+民族民间美术可以拓展民间美术的传播“场域”,可以推广其教育研究价值,进而以动态“文献”的形式实现民族民间美术保护的“原真性”和“数字影像化”。With the development of science and technology,the rise of new media has changed the tra⁃ditional radio and television pattern.Micro-video has quickly integrated into People’s Daily life with its characteristics of convenient use,short and concise,and wide audience range,and has become one of the most frequently used media.Under the impact of modern industrial civilization and contemporary aesthetic diversification,the social basis of the spread of national folk art has also undergone a funda⁃mental change.National folk art has shortcomings such as single form of communication and“old-fash⁃ioned”content.From the perspective of new media,micro-video+ethnic folk art can expand the“field”of folk art transmission,promote its educational and research value,and then realize the“au⁃thenticity”and“digital imaging”of ethnic folk art protection in the form of dynamic“documents”.

关 键 词：民族民间美术 微视频传播 价值研究 

分 类 号：J9[艺术—电影电视艺术]