大健康时代咸宁市康养旅游发展对策研究  

Research on the Development Strategies of Health Tourism in Xianning City in the Era of Great Health

作　　者：谭小莉[1] TAN Xiao-li(Xianning Vocational and Technical College,Xianning 437100,China)

机构地区：[1]咸宁职业技术学院,湖北咸宁437100

出　　处：《湖北科技学院学报》2024年第4期32-38,52,共8页Journal of Hubei University of Science and Technology

基　　金：咸宁市思想库课题“后疫情时代咸宁市康养旅游发展对策研究”(25)。

摘　　要：大健康背景下发展康养旅游是促进社会经济和文化发展的重要途径,其“健康、养生”的特点越来越受到人们的青睐。本文以咸宁市为例,从咸宁市旅游资源分析出发,探究咸宁市康养旅游发展现存的问题,并提出相应的发展对策。咸宁市旨在打造“中国桂花城,华中康养地”的城市品牌,从空间布局上来说,也融入了湖北省“十四五”时期全力打造“一主一江三区六山九湖”和“一核两翼三区”的全域新发展格局。最后,通过分析同类型康养旅游项目的成功经验,为咸宁市康养旅游高质量发展提供借鉴。Developing health tourism in the context of great health is an important way to promote socio-economic and cultural development,and its characteristics of"health and wellness"are increasingly favored by people.This article takes Xianning City as an example,starting from the analysis of tourism resources in Xianning City,explores the existing problems in the development of health and wellness tourism in Xianning City,and proposes corresponding development strategies.Xianning City aims to create a city brand of"China Osmanthus City,Central China Health and wellness Land".In terms of spatial layout,it also integrates the new development pattern of"one main,one river,three districts,six mountains and nine lakes"and"one core,two wings,and three districts"that Hubei Province strives to create during the 14th Five Year Plan period.Finally,by analyzing successful experiences of similar health and wellness tourism projects through case studies,we can provide reference for the high-quality development of health and wellness tourism in Xianning City.

关 键 词：大健康时代 咸宁 康养旅游 温泉 桂花 发展策略 

分 类 号：F592.6[经济管理—旅游管理]