中国共产党“形象符号价值+受众兴趣符号”国际形象传播路径研究——基于网宣片《CPC》的符号学分析  

Research on the Communication Path of CPC’s International Image in Symbol Value and Symbol of Audience Interest--A Semiotic Analysis of an Online Promotional Video CPC

作　　者：邵宏熙 韩新明[1] SHAO Hong-xi;HAN Xin-ming(School of Literature and Art,Southwest University of Science and Technology,Mianyang 625000,China)

机构地区：[1]西南科技大学文学与艺术学院,四川绵阳621000

出　　处：《湖北科技学院学报》2024年第4期80-88,共9页Journal of Hubei University of Science and Technology

基　　金：2021年教育部中外语言合作交流中心国际中文教育创新项目“萨尔瓦多大学孔子学院中华传统才艺课程建设项目”(21YH048CX5);2023年绵阳市社会科学研究规划项目“宗教类非物质文化遗产中的符号价值研究”(WLFZ2023YB008)。

摘　　要：21世纪以来,中国共产党国际形象传播不断面临着以美国为首的国际社会舆论环形包围与国际媒体机构持续打压的双重阻碍,而培养与强化“受众本位意识”的中国共产党国际形象传播思路不仅能够更好地推动中国共产党国际形象的有效传播,而且能够促进新时期中国共产党国际形象传播模式的建立。基于此,通过借助“皮尔斯+索绪尔”符号融合模式,以中国共产党国际形象网宣片《CPC》为例,分析该片中蕴含的中国共产党国际形象的符号价值并建构属于中国共产党国际形象的三元传播模式,同时基于国际受众生成的兴趣符号内容,探索中国共产党“形象符号价值+受众兴趣符号”定向扩展创新传播路径,推动新时期中国共产党国际形象传播的创新化发展。Since the beginning of the 21st century,the international image communication of the Communist Party of China has faced with the double obstacles of the international public opinion encircled by the international public opinion led by the United States and the continuous suppression of international media organizations.The idea of cultivating and strengthening the“audience-oriented consciousness”of the international image communication of the Communist Party of China can not only better promote the effective communication of the international image of the Communist Party of China,and also can promote the establishment of the international image communication mode of the Communist Party of China in the new era.Based on this,with the help of“Peirce+Saussure”semiotic integration model,this paper takes CPC's international image online publicity video as an example,analyzes the symbolic value of CPC's international image contained in the film,and constructs a three-way communication mode that belongs to CPC's international image.At the same time,based on the content of interest symbols generated by international audiences,the anthor explores the innovative communication path of the“image symbol value+audience interest symbol”of the Communist Party of China,and promotes the innovative development of the international image communication of the Communist Party of China in the new era.

关 键 词：中国共产党国际形象 国际传播 形象符号价值 受众兴趣符号 

分 类 号：G206[文化科学—传播学] D2[政治法律—政治学]