融媒体背景下科技特派员宣传渠道建设研究  

Research on the Construction of Propaganda Channels for Science and Technology Commissioners under the Background of Integrated Media

作　　者：黄庆发[1] 蒙薇[1] 陈泽琦[1] HUANG Qingfa;MENG Wei;CHEN Zeqi(Guangxi Institute of Science and Technology Information,Nanning Guangxi 530022)

机构地区：[1]广西科技情报研究所,广西南宁530022

出　　处：《中国科技纵横》2024年第7期122-125,共4页China Science & Technology Overview

基　　金：广西壮族自治区直属公益性科研院所2023年基本科研业务费项目“乡村振兴媒体融合实训室工程——广西科技特派员宣传渠道建设研究”(基研专项2023J-02)。

摘　　要：当前,广西媒体在科技特派员政策、事迹、技术宣传中存在内容针对性不强、宣传媒体权威性不够、宣传渠道狭窄、方式单一等问题。基于此,提出构建融媒体背景下科技特派员宣传模式,以《农村新技术》杂志新媒体矩阵为依托,从传播受众、传播媒介和传播内容的角度加强对科技特派员的典型宣传,弘扬创新创业和奉献精神,对指导广西农业科技传播实践、促进农业科技成果转化和科研创新、推动科技特派员制度长效运行具有重要现实意义。Currently,there are problems in the policies,deeds,and technical promotion of science and technology envoys in Guangxi media,such as lack of targeted content,insufficient authority of promotional media,narrow promotional channels,and single methods.Based on the problem,the article proposes to construct a propaganda model for science and technology special envoys under the background of integrated media.Based on the new media matrix of the magazine"Rural New Technology",the article strengthens the typical propaganda of science and technology special envoys from the perspectives of audience,media,and content,promotes innovation,entrepreneurship,and dedication,and guides the practice of agricultural science and technology dissemination in Guangxi,promotes the transformation of agricultural science and technology achievements and scientific research innovation Promoting the long-term operation of the technology envoy system is of great practical significance.

关 键 词：科技特派员 融媒体 传播受众 传播媒介 传播内容 乡村振兴 

分 类 号：D64[政治法律—政治学]