设计即选择:新能源汽车造型民族化设计的生成机制  

Research on the Generation Mechanism of Nationalized Design of New Energy Vehicle Styling

作　　者：蒋俊杰 杜婉晴 李茂青 刘庆彬 JIANG Junjie;DU Wanqing;LI Maoqing;LIU Qingbin(City University of Macao,999078 Macao;BYD Automobile Industry Co.,Ltd.,518118 Shenzhen Guangdong)

机构地区：[1]澳门城市大学,中国澳门999078 [2]比亚迪汽车工业有限公司,广东深圳518118

出　　处：《设计艺术研究》2024年第3期36-40,共5页Design Research

基　　金：广东省产学合作协同育人项目(PROJ1133147181247762432)。

摘　　要：将设计视为个体选择,构建新能源汽车造型民族化设计生成机制。研究发现,民族化设计的生成遵循三层逻辑,包括浅层的“理性计算后的沿用与阐释”、中层的“感性振声下的设计理想”以及深层的“文化基因的唤醒与注入”,呈现出“工具性—抒发性—本能性”的性质路径,以及“自我保护—自我表达—自我实现”的价值结构。Design can be viewed as an individual choice for the construction of a generation mechanism for the national design for new energy vehicle styling.This study shows that the generation of nationalized design follows a three-layer logic,including the shallow layer of"rational calculation and interpretation",the middle layer of"design ideals under emotional vibration",and the deep layer of"awakening and injection of cultural genes",which presents a path of"instrumental expressive intrinsic"nature,as well as a value structure of"self-protection,self-expression and self-realization".

关 键 词：设计选择 民族化设计 汽车造型 生成机制 

分 类 号：J504[艺术—艺术设计]