数智技术嵌入政策舆论引导:转向、风险与治理  

Embedding Digital Intelligence Technology into Policy Public Opinion Guidance:Shift,Risks and Governance

作　　者：吴越[1,2] 李明德[1,2] Wu Yue;Li Mingde(School of Journalism and New Media,Xi'an Jiaotong University,Xi'an,Shaanxi 710049;City College,Xi'an Jiaotong University,Xi'an,Shaanxi 710018)

机构地区：[1]西安交通大学新闻与新媒体学院,陕西西安710049 [2]西安交通大学城市学院,陕西西安710018

出　　处：《宁夏社会科学》2024年第3期91-101,共11页NingXia Social Sciences

基　　金：陕西省社会科学基金“新时代高校课程思政价值引领力内在机制优化研究”(项目编号:2021A025);陕西省社会科学基金“大数据背景下陕西网络舆情态势研判与风险防控策略研究”(项目编号:2022M002)。

摘　　要：随着信息技术的迅猛发展,大数据、物联网、人工智能等数智技术为政策舆论引导带来前所未有的机遇,赋能政策舆论引导的转向,帮助实现从普遍性政策解读到个性化政策对话的转向;从表层信息约束到潜在情绪识别与引导的转向以及从舆情话语分析到对行为舆论研判的转向。与此同时,数智技术嵌入政策舆论场也带来了潜在风险,体现为僭越政策发布主体、偏颇政策文本、紊乱政策传播信息环境的政策舆论场信息失序风险;隐私侵犯、技术滥用、数据垄断等产生的舆情信息管理风险;技术强制性介入带来的政策舆论场意识形态扭曲风险。基于此,本文提出了将管理善治与技术智治相融合的治理策略,旨在把关技术伦理设计,保障舆论引领技术安全稳健,增强数字政府运用新技术开展舆论引导的能力。With the rapid development of information technology,digital intelligence technology such as big data,the internet of things and artificial intelligence have brought unprecedented opportunities for policy public opinion guidance,enabling the transformation of policy public opinion guidance and helping to achieve the transition from universal policy interpretation to per-sonalized policy dialogue.Additionally,it facilitates the shift from superficial information constraints to potential emotional rec-ognition and guidance,as well as the transition from public opinion discourse analysis to behavioral public opinion research and judgment.However,the integration of digital intelligence technology into the policy public opinion field also poses poten-tial risks.These risks manifest as information disorder risks in the policy public opinion field,such as exceeding the policy is-suing subject,biased policy texts and disordered policy dissemination information environments.Furthermore,there are also risks associated with public opinion information management,including privacy violations,technology abuse and data monopo-lies.Moreover,the forced technological intervention poses the risk of ideological distortion in the policy public opinion field.Based on these,this paper proposes a governance strategy that integrates good governance with technological intelligence,aim-ing to control technological ethics design,ensure the safety and stability of public opinion-leading technology and enhance the ability of digital governments to use new technologies for public opinion guidance.

关 键 词：数智技术 政策舆论 风险 

分 类 号：C912.63[经济管理] TP18[社会学] G206[自动化与计算机技术—控制理论与控制工程]