基于Kano-QFD的大禹文化IP形象设计研究  

Research on the IP Image Design of Dayu Culture based on Kano-QFD

作　　者：黄珂 HUANG Ke(School of Art and Design,Bengbu University,Bengbu 233030,China)

机构地区：[1]蚌埠学院艺术设计学院,安徽蚌埠233030

出　　处：《成都工业学院学报》2024年第4期106-112,共7页Journal of Chengdu Technological University

基　　金：安徽省教育厅高校人文社科研究项目(2023AH052928);蚌埠市社会科学规划项目(BB23B038)。

摘　　要：为有效获取大禹文化IP形象的用户需求与设计要素,提取大禹文化IP形象的核心设计要求,构建了一种组合设计模型,用于提高用户满意度。首先使用问卷调查法挖掘用户需求,根据Kano模型对设计需求进行分类与数据分析,并计算出用户需求的重要程度;然后,构建质量功能展开(QFD)模型解决从用户需求到设计要素转换的问题,并通过排序得出前5项权重较高的需求指标。以大禹文化IP形象设计为例,验证了Kano模型、QFD模型结合使用的可行性。以及从用户需求的角度,通过运用综合模型对IP形象的设计过程与周边开发起到理论支持的作用。In order to effectively obtain the user needs and design elements of the IP image of Dayu culture and extract the core design requirements of the IP image of Dayu culture,a combined design model was constructed to improve user satisfaction.First of all,the questionnaire survey method was used to mine the user requirements,and the design requirements were classified and analyzed according to the Kano model,and the importance of user requirements was calculated;Then,the quality function deployment(QFD)model was constructed to solve the problem of transformation from user requirements to design elements,and the top five demand indicators with higher weight were obtained by ranking.Taking the IP image design of Dayu culture as an example,the feasibility of the combination of Kano model and QFD model was verified.And from the point of view of user needs,the integrated model was used to provide theoretical support for the design process and peripheral development of IP image.

关 键 词：KANO模型 质量功能展开 IP形象设计 大禹文化 

分 类 号：G127[文化科学] J524[艺术—艺术设计]