“动漫圣地巡礼”视角下的横琴岛生态休闲绿廊开发路径  

The Development Path of Ecological Leisure Green Corridorin Hengq in Island from the Perspective of Anime Pilgrimage

作　　者：黄怀谷[1] HUANG Huaigu(School of Tourism Management,Zhuhai City Polytechnic College,Zhuhai 519090,Guangdong,China)

机构地区：[1]珠海城市职业技术学院旅游管理学院,广东珠海519090

出　　处：《岭南师范学院学报》2024年第3期107-114,共8页Journal of Lingnan Normal University

基　　金：广东省哲学社会科学规划2023年度学科共建项目(GD23XYS101);2023年度广东省教育科学规划课题(2023GXJK908);2023年度珠海市教育科研规划课题(2023ZHGHKT274);2023年度珠海城市职业技术学院科研课题(KY2023Y03S);2022年度广东省继续教育质量提升工程项目(JXJYGC2022GX419)。

摘　　要：《横琴国际休闲旅游岛建设方案》已出台5年,目前生态休闲绿廊遇到一些发展瓶颈。从“动漫圣地巡礼”这个全新视角,探索绿廊如何在与其他景区的竞争中脱颖而出。根据沼津市和大洗町等海滨城镇的经验,横琴首先要打造能引发“动漫圣地巡礼”效应的海岛动漫,其次在当地成立动漫作品的应援会,面向当地商铺举办“动漫圣地巡礼”说明会与学习会,然后各商铺推选一个应援角色并设置角色展板,策划把商铺流量转化为地方收益的产品与服务,最后还要出台促进粉丝巡游的其他措施。The construction plan for Hengqin International Leisure Tourism Island has been issued for five years,but the construction of Ecological Leisure Green Corridor still lags far behind of the Chinese central government's requirements for Hengqin.This paper explores how the Green Corridor can compete against other scenic spots from a new perspective of anime pilgrimage.Based on the experience of coastal towns such as Numatsu and Oarai,Hengqin Island first needs to create animations with Hengqin as the background,which can trigger the anime pilgrimage effect.Secondly,it needs to establish a local support association for the animation and hold anime pilgrimage explanation and learning sessions for local shops,which are supposed to select a support character and display it on boards,and plan products and services that convert store flow into local revenue.Finally,other measures are introduced to promote fans'cruise.

关 键 词：横琴岛 生态休闲绿廊 “动漫圣地巡礼” 地方创生 

分 类 号：G127[文化科学]