新质生产力有效解决博物馆文化产业的困境  

The Effective Resolution of Museum Cultural Industry Predicaments Through New Quality Productive Forces

作　　者：张飞燕[1] ZHANG Feiyan(Palace Museum,Beijing,100009,China)

机构地区：[1]故宫博物院,北京100009

出　　处：《文化创新比较研究》2024年第17期194-198,共5页Comparative Study of Cultural Innovation

基　　金：北京故宫文物保护基金会学术故宫万科公益基金会专项,故宫博物院院课题“博物馆文创、运营研究”(课题编号:KT2019-21)。

摘　　要：科技创新是促进生产力发展的关键力量,博物馆文化产业要坚持以学术研究为基础,政策为引导,以科技发展为创新,丰富文化产品形式、传播方式和消费方式,拓展文化产品的消费市场和消费群体,促进博物馆新质生产力形成。随着新质生产力的不断深入应用和创新发展,博物馆文化产业迎来发展方式的改变、产业特点的重新塑造,并为产业带来显著优势。该文总结了博物馆文化产业的重要性,以及发展现状与趋势;在新质生产力概念的基础上分析了新质生产力对博物馆文化产业的重要意义;论述了新质生产力推动博物馆文化产业发展过程中的困境并提出相关路径。Technology innovation is a key force driving productivity and development.The museum cultural industry must adhere to academic research as its foundation,guided by policies,and driven by technological development for innovation.It aims to enrich the forms,dissemination methods,and consumption modes of cultural products,expand their consumer market and audience,and promote the formation of new quality productive force in museums.With the continuous and innovative application of new quality productive forces,the museum cultural industry is undergoing transformative development and reshaping its trade characteristics,thereby yielding significant advantages.This article summarizes the importance of the museum cultural industry,as well as its current development status and trends.On the basis of the concept of new quality productivity,the importance of new quality productivity in the museum cultural industry was analyzed.It discussed the difficulties in promoting the development of museum cultural industry through new productive forces and proposed relevant paths.

关 键 词：新质生产力 博物馆 文化产业 创新发展 文化传播 数字化 

分 类 号：G269.2[历史地理—考古学及博物馆学] G124