电子商务促进农业产业集群转型升级的机理与作用  

The Mechanism and Role of E-commerce in Promoting the Transformation and Upgrading of Agricultural Industry Clusters

作　　者：朱茜[1] 崔晓芳[2] 徐琴[3] ZHU Qian;CUI Xiao-fang;XU Qin(Huishang Vocational College,Hefei 231201,China;Shanxi Agricultural University,Jinzhong Shanxi 030801,China;Wuhu Institute of Technology,Wuhu Anhui 241003,China)

机构地区：[1]徽商职业学院,合肥231201 [2]山西农业大学,山西晋中030801 [3]芜湖职业技术学院,安徽芜湖241003

出　　处：《天津中德应用技术大学学报》2024年第3期36-43,共8页Journal of Tianjin Sino-German University of Applied Sciences

基　　金：安徽高校人文社会科学研究项目“电子商务促进农业产业集群转型升级研究”(项目编号:SK2021A1137);安徽高校人文社会科学研究项目“乡村振兴战略背景下安徽农村电商上行路径选择研究”(项目编号:SK2021A0922)的研究成果。

摘　　要：转型是产业结构调整,生产要素进行再分配,在互联网影响下,安徽砀山酥梨农业产业中不少传统企业成功转型成为电商企业,并进行了专业化、规模化、品牌化的发展。电商可以将新的需求市场、新的竞争环境、新的供应网络、新的服务体系等要素加入到传统农业产业集群中,实现农业产业集群的产品升级、流程升级、功能升级。Transformation refers to the adjustment of industrial structure and the redistribution of production factors.Under the influence of e-commerce,many traditional enterprises in the agricultural industry of Dangshan pear in Anhui Province have successfully transformed into e-commerce enterprises and developed towards specialization,scaling,and branding.E-commerce can introduce new elements such as new demand markets,new competitive environment,new supply networks,and new service systems into traditional agricultural industry clusters,and can also promote the improvement of resource utilization,the enhancement of local entrepreneurial talents and the adjustment of government support for industries,ultimately achieving product upgrading,process upgrading and function upgrading of agricultural industry clusters.

关 键 词：电子商务 农业产业集群 转型 升级 

分 类 号：F323[经济管理—产业经济]