基于数字媒体艺术的现代广告设计研究  

Research on Modern Advertising Design Based on Digital Media Art

作　　者：齐琪 QI Qi(The Open University of Shaanxi,Xi'an 710119,Shaanxi,China)

机构地区：[1]陕西开放大学,陕西西安710119

出　　处：《玩具世界》2024年第5期184-186,共3页Toys World

摘　　要：在现代生活中,数字媒体艺术随处可见,并伴随移动互联网深入各种移动终端的内容生产和设计过程中。为了适应现代数字媒体艺术的发展要求,文章首先分析了数字媒体艺术与现代广告设计的关系,随后探讨了影响数字媒体艺术在现代广告设计中应用的因素,最后基于数字媒体艺术探讨现代广告设计策略,希望能为提高现代广告设计的艺术水平提供有益参考。In modern life,digital media art can be seen everywhere,and with the mobile Internet,it goes deep into the content production and design process of various mobile terminals.In order to meet the development requirements of modern digital media art,this paper first analyzes the relationship between digital media art and modern advertising design,then discusses the factors that affect the application of digital media art in modern advertising design,and finally discusses modern advertising design strategies based on digital media art,hoping to provide useful reference for improving the artistic level of modern advertising design.

关 键 词：数字媒体艺术 现代广告 广告设计 

分 类 号：J524.3[艺术—艺术设计]