基于视觉传达理论的动漫形象设计研究  

Research on Animation Image Design Based on Visual Communication Theory

作　　者：刘静 LIU Jing(Jinzhong College of Information,Jinzhong 030800,Shanxi,China)

机构地区：[1]晋中信息学院,山西晋中030800

出　　处：《玩具世界》2024年第5期193-195,共3页Toys World

基　　金：山西省省级教改项目“大学生创新能力培养的团队构建研究——以晋中信息学院艺术设计专业为例”(J20231741)。

摘　　要：动漫设计在当代文化和娱乐产业中占据重要地位,其创意和视觉效果对受众产生深远影响。视觉传达理论作为设计领域的核心理论之一,为有效传递信息和情感提供了关键指导。文章分析了视觉传达理论的核心要素,探讨了动漫形象设计的视觉语言及视觉传达理论与动漫形象设计的相互影响与融合,旨在揭示动漫形象设计中视觉传达元素的运用规律,挖掘动漫形象设计的内在美学和创意源泉,从而为动漫设计师提供更为系统和科学的理论支持和实践指导。Animation design occupies an important position in the contemporary culture and entertainment industry,and its creative and visual effects have a profound influence on the audience.As one of the core theories in the field of design,visual communication theory provides key guidance for the effective transmission of information and emotion.This paper analyzes the core elements of visual communication theory,discusses the visual language of animation image design and the mutual influence and integration of visual communication theory and animation image design,aiming to reveal the application rules of visual communication elements in animation image design,excavate the internal aesthetics and originality source of animation image design,so as to provide more systematic and scientific theoretical support and practical guidance for animation designers.

关 键 词：视觉传达 动漫形象 动漫设计 

分 类 号：J218.7[艺术—美术]