基于视觉偏好的人流模拟及旅游线路优化研究——以鼓浪屿为例  

Research on Flow Simulation and Tourism Routes Optimization Based on Visual Preference:A Case Study of Gulangyu Island

作　　者：黄竞雄 李渊[1,3] 梁嘉祺 杨盟盛 HUANG Jingxiong;LI Yuan;LIANG Jiaqi;YANG Mengsheng(School of Architecture and Civil Engineering,Xiamen University,Xiamen 361005,China;School of Architecture,Tsinghua University,Beijing 100084,China;Xiamen Key Laboratory of Integrated Application of Intelligent Technology for Architectural Heritage Protection,Xiamen 361005,China)

机构地区：[1]厦门大学建筑与土木工程学院,福建厦门361005 [2]清华大学建筑学院,北京100084 [3]厦门市建筑遗产保护智能技术集成应用重点实验室,福建厦门361005

出　　处：《旅游学刊》2024年第6期85-100,共16页Tourism Tribune

基　　金：国家自然科学基金项目“遗产价值视角下的旅游者空间感知评价与优化研究”(42171219);福建省自然科学基金项目“融合眼动分析和主观评价的景区视觉感知研究”(2020J01011)共同资助。

摘　　要：旅游规划与客流管理是旅游景区关注的重点议题,以视觉为核心的旅游者行为与感知研究为其提供了新的视角。文章从人本主义出发,聚焦旅游者对旅游地环境的视觉偏好,建构旅游者行为的三元空间理论框架。通过多代理人模拟开展旅游流预测、旅游线路优化、旅游拥挤预防的研究,实现了方法体系上的整合应用。鼓浪屿实证案例研究表明:1)基于视觉偏好的旅游线路优化基本实现了视觉效用提升;2)优化后的“百年遗迹”旅游线路具有高拥挤风险;3)对关键决策节点进行街道空间优化能够较好地缓解潜在拥挤风险。该研究结合客流分析和视觉评价开展理论和方法探索,为旅游地的线路规划、旅游流调控和街道空间设计提供决策支持和规划参考。Tourism planning and tourist flow management are critical issues for tourism destinations,and research on tourist behavior and visual perception provides a new perspective on these issues.This study constructed a three-dimensional space of tourist behavior and focused on the destination environment from the perspective of tourists'visual preferences.Using Gulangyu island,China as a case study,this investigation employed multi-agent simulation methods to research flow simulation,tourism route optimization,and tourism congestion prevention;the integrated application of the methods was achieved.First,optimization strategies for four tourism routes were proposed based on visual preference;the optimized routes improved visual utility and the guiding of external tourist flow.Second,the potential crowding risk from tourist flow was simulated and predicted according to the optimized tourism routes.Among the four official routes,the“Hundred-year Heritage”route had the highest potential risk of crowding in the future.Third,the key intersections in the“Hundred-year Heritage”route were selected for spatial optimization.The simulation after optimization showed the alleviation of potential crowding risk.In conclusion,after repeated verification of“visual preference measurement-general simulation optimization-congestion risk prediction-fine simulation optimization,”this study met the established optimization goals while avoiding possible risks and realized the layer-by-layer refinement from street space(mesolevel)to visual elements(microlevel).This study makes several contributions.First,in theory,the study constructs a ternary spatial theoretical model of tourist behavior and proposes a framework for flow simulation and tourism route optimization based on visual preference.This study interprets the interactive relationship between people and the environment through the interaction of space and behavior and establishes the subject-object relationship between environmental constraints and individual perception and th

关 键 词：遗产旅游地 视觉偏好 旅游线路 多代理人模拟 鼓浪屿 

分 类 号：F59[经济管理—旅游管理]