基于轻松筹项目挖掘的在线医疗众筹项目筹资影响因素研究  

Research on Factors Influencing the Financing of Online Medical Crowdfunding Project Based on “Qingsongchou” Project Mining

作　　者：吴尚 是沁 Wu Shang;Shi Qin(School of Health Economics and Management,Nanjing University of Chinese Medicine,Nanjing Jiangsu 210023)

机构地区：[1]南京中医药大学卫生经济管理学院,江苏南京210023

出　　处：《情报探索》2024年第7期64-70,共7页Information Research

基　　金：江苏省社会科学基金青年项目“多主体协同下古籍数字化价值共创模式研究”(项目编号:23TQC009);江苏高校哲学社会科学研究一般项目“在线健康社区知识服务价值共创机制及其应用研究”(项目编号:2023SJYB0327)成果之一。

摘　　要：[目的/意义]在健康中国战略下,探索在线医疗众筹项目筹资影响因素,为提高在线医疗众筹项目筹款,缓解医疗资源分配不均提供参考。[方法/过程]通过爬取轻松筹项目数据,利用多元回归模型从筹款收益个人特征、疾病特征、项目信息特征三个维度探究在线医疗众筹项目筹资影响因素。[结果/结论]个人特征中,年龄与筹款金额呈现显著负相关关系,家庭收入、户口情况都对实际筹款有一定影响;在疾病特征方面,疾病严重程度、影响生活质量与筹款数呈现显著正相关关系;在项目信息特征方面,目标筹款、文本长度、更新次数、帮助次数都对提高实际筹款有增益。[Purpose/significance]Under the strategy of Healthy China,exploring the factors influencing the financing of online medical crowdfunding projects provides reference for improving the fundraising of online medical crowdfunding projects and alleviating the unequal distribution of medical resources.[Method/process]By crawling the data of“Qingsongchou”project,the paper used multiple regression model to explore the factors influencing the financing of online medical crowdfunding projects from three dimensions:personal characteristics of fundraising income,disease characteristics and project information characteristics.[Result/conclusion]Among the personal characteristics,age shows a significant negative correlation with the amount of fundraising,and family income and household status have a certain impact on the actual fundraising.In terms of disease characteristics,the severity of disease,the impact of quality of life and the amount of fundraising show a significant positive correlation.In terms of project information characteristics,target fundraising,text length,number of updates,and number of help all have benefits to improve actual fundraising.

关 键 词：医疗众筹 在线健康项目 公益捐助 

分 类 号：G206[文化科学—传播学]