展厅智能导览助手用户采纳意愿影响因素研究  

Research on the Influencing Factors of Users’Adoption Intention of Intelligent Guide Assistant in Exhibition Hall

作　　者：应志为 刘湘玉 张宇 杨德坤 朱张祥 Ying Zhiwei;Liu Xiangyu;Zhang Yu;Yang Dekun;Zhu Zhangxiang(College of Tourism,Hunan Normal University,Changsha Hunan 410081)

机构地区：[1]湖南师范大学旅游学院,湖南长沙410081

出　　处：《情报探索》2024年第7期79-86,共8页Information Research

基　　金：湖南师范大学大学生创新创业训练计划项目“展厅智能机器人服务失败的责任归因、负面影响及补救措施研究”(项目编号:2022088);湖南省社会科学基金智库重点课题“‘学习强国’学习平台推广使用研究”(项目编号:19ZWB08);湖南省教育厅科学研究项目重点课题“AI服务机器人服务失败情境下的责任归因与补救策略研究”(项目编号:23A0068);教育部人文社会科学研究项目“数字化转型驱动老字号品牌复兴的机制与路径研究”(项目编号:23YJC630050)研究成果之一。

摘　　要：[目的/意义]综合探讨影响展厅智能导览助手用户采纳意愿的因素,有助于更好地满足消费者个性化信息服务的需求。[方法/过程]基于UTAUT2模型,引入感知互动性,构建了展厅智能导览助手用户采纳意愿影响因素模型,并基于310份有效问卷数据对模型假设进行了检验。[结果/结论]社会影响、促进条件、享乐动机、价格价值和努力期望均正向影响消费者采纳意愿;使用习惯和绩效期望对采纳意愿的影响不显著;性别、年龄和所在城市对消费者采纳意愿存在显著影响。研究结论拓展了信息系统用户采纳研究情境,并为服务提供商的产品设计和运营策略提供理论指导。[Purpose/significance]It is helpful to better meet the needs of consumers’personalized information services by comprehensively discussing the factors that affect the adoption intention of users of intelligent guide assistants in exhibition halls.[Method/process]Based on the UTAUT2 model,this paper introduced the perceived interactivity to construct the influencing factor model of the user’s adoption intention of the intelligent guide assistant in exhibition halls,and tested the model hypothesis based on 310 valid questionnaire data.[Result/conclusion]Social influence,promotion conditions,hedonic motivation,price value and effort expectation all positively affect consumers’adoption intention;the influence of usage habits and performance expectations on adoption intention is not significant;gender,age and city have a significant impact on consumers’adoption intention.The research conclusions expand the research context of information system user adoption and provide theoretical guidance for service providers’product design and operation strategies.

关 键 词：智能导览助手 UTAUT2 信息系统用户采纳 智能信息服务 

分 类 号：C93[经济管理—管理学]