知识付费市场盗版行为中区块链技术引入的演化分析  

Evolution Analysis of Blockchain Technology Adoption in Piracy in the Knowledge Payment Market

作　　者：刘丽丽 骆常新 Liu Lili;Luo Changxin(School of Economics and Management,Zhengzhou University of Light Industry,Zhengzhou Henan 450001)

机构地区：[1]郑州轻工业大学经济与管理学院,河南郑州450001

出　　处：《情报探索》2024年第7期87-92,共6页Information Research

基　　金：河南省哲学社会科学规划年度项目“信息不对称下基于区块链技术的知识付费产品供应链的管理决策研究”(项目编号:2022BJJ108)成果之一。

摘　　要：[目的/意义]盗版行为使知识付费市场参与主体的利益受损,导致市场秩序失灵。从区块链技术引入的视角探究知识付费平台和消费者之间的博弈关系,有利于促进市场健康有序的发展。[方法/过程]基于有限理性人假设,构建演化博弈模型,通过求解得到博弈双方的演化稳定策略,并结合系统动力学探讨不同因素对策略选择的影响。[结果/结论]双方的演化策略会随初始策略选择概率的增加收敛于“引入区块链,购买正版”且收敛速度逐渐加快,而随着区块链技术引入成本的提高,会向“不引入区块链,寻求盗版”演进。最后从平台和消费者的角度提出了相关建议。[Purpose/significance]Piracy damages the interests of the participants in the knowledge payment market and leads to the failure of market order.Exploring the game relationship between knowledge payment platforms and consumers from the perspective of blockchain adoption is conducive to promoting the healthy and orderly development of the market.[Method/process]Based on the assumption of bounded rational man,this paper constructs an evolutionary game model and then obtains the evolutionary stable strategies of both sides of the game by solving the model.And it also discusses the influence of different factors on the strategy selection in combination with system dynamics.[Result/conclusion]The evolution strategy of both parties will converge to“adopting blockchain,purchasing genuine”with the increase of the initial strategy selection probability,and the convergence speed will gradually accelerate.With the increase of the introduction cost of blockchain technology,it will evolve to“not adopting blockchain,seeking piracy”.Finally,some suggestions are put forward from the perspective of platforms and consumers.

关 键 词：区块链 知识付费平台 消费者 演化博弈 盗版 

分 类 号：G206[文化科学—传播学]