莫里斯符号学理论下的河南博物院文创产品设计方法研究  

Research on the Design Method of Cultural and Creative Products of Henan Museum under the Theory of Morris Semiotics

作　　者：张彦斌 许占民[1] 焦斌 ZHANG Yanbin;XU Zhanmin;JIAO Bin(School of Art and Design,Henan University of Science and Technology,Luoyang,Henan,471023;School of Art Design,Zhengzhou University of Aeronautics,Zhengzhou,Henan,450046)

机构地区：[1]河南科技大学艺术与设计学院,河南洛阳471023 [2]郑州航空工业管理学院艺术设计学院,河南郑州450046

出　　处：《湖南包装》2024年第3期82-85,共4页

摘　　要：博物馆作为文化机构,不仅是保存和传承文化的场所,更是优秀文化传播的重要平台,博物馆文创产品恰恰是传播博物馆文化的一个重要途径。文章以莫里斯符号学理论为依据,对河南博物院的文化符号元素进行梳理,选择代表性的符号元素并进行符号运用,对博物馆文创产品从语义、语形、语用3个维度进行符号学解读,构建河南博物院文创产品设计方法,指导河南博物院文创产品进行设计实践。将莫里斯符号学理论运用到河南博物院文创产品设计中去,提升博物馆文创产品的文化价值,为中原地区文创产品设计提供新的方法及思路,让产品在体现文物情怀的同时也加强用户对中原文化的传播。Museum,as a cultural institution,is not only a place to preserve and inherit culture,but also an important platform for excellent cultural communication.Museum cultural and creative products are exactly an important way to spread museum culture.Based on Morris'semiotics theory,this paper sorts out the cultural symbol elements of Henan Museum,selects representative symbol elements and uses symbols,interprets the museum's cultural and creative products semiotically from three dimensions:semantic,morphological and pragmatic,constructs the design method of Henan Museum's cultural and creative products,and guides the design practice of Henan Museum's cultural and creative products.Morris Semiotics theory is applied to the design of cultural and creative products of Henan Museum to enhance the cultural value of the museum's cultural and creative products,and provide new methods and ideas for the design of cultural and creative products in the Central Plains,so that the products not only reflect the feelings of cultural relics,but also strengthen the communication of users to the Central Plains culture.

关 键 词：莫里斯符号学 博物馆文化 文创产品设计 

分 类 号：TB472[一般工业技术—工业设计]