黑龙江地域文化元素在旅游文创产品包装中的应用研究  

Research on the Application of Heilongjiang Regional Cultural Elements in the Packaging of Tourism Cultural and Creative products

作　　者：张晗 ZHANG Han(School of Art and Design,Harbin Polytechnic College,Harbin 150001,China)

机构地区：[1]哈尔滨职业技术学院艺术与设计学院,黑龙江哈尔滨150001

出　　处：《绿色包装》2024年第5期79-82,共4页Green Packaging

基　　金：2023年度黑龙江省艺术科学规划课题(黑龙江旅游文创产品设计研究2023D020)。

摘　　要：本研究以黑龙江省为对象,探讨地域文化元素在旅游文创产品包装设计中的应用策略。首先概述地域文化元素,其次分析旅游文创产品包装设计的特点,最后通过对黑龙江地域文化资源的深入分析,揭示这些文化符号在旅游文创产品包装设计中的整合与创新方法。研究表明,将地域文化元素融入旅游文创产品包装设计,不仅能够增强产品的文化内涵和市场竞争力,也有助于促进地域经济的发展和文化的传承。This study takes Heilongjiang Province as the object to explore the application strategy of regional cultural elements in the packaging design of tourism cultural and creative products.This paper first summarizes the regional cultural elements,then analyzes the characteristics of tourism cultural and creative product packaging design,and finally reveals the integration and innovation methods of these cultural symbols in tourism cultural and creative product packaging design through the in-depth analysis of Heilongjiang regional cultural resources.The research shows that integrating regional cultural elements into the packaging design of tourism cultural and creative products can not only enhance the cultural connotation and market competitiveness of the products,but also help to promote the development of regional economy and cultural inheritance.

关 键 词：地域文化元素 旅游文创产品 包装设计 黑龙江 设计策略 

分 类 号：TB48[一般工业技术—包装工程]