单身经济下的便携式彩妆组合包装设计研究  

Research on the Design of Portable Makeup Combination Package under Single Economy

作　　者：贾煜雯 丁茜 JIA Yu-wen;DING Qian(Hunan University of Technology,Zhuzhou 412000,China)

机构地区：[1]湖南工业大学,湖南株洲412000

出　　处：《绿色包装》2024年第5期99-102,共4页Green Packaging

基　　金：湖南省教育厅科学研究项目(22A0404)。

摘　　要：近年,“单身经济”走入人们视野,与上一代人的实际消费观念截然不同,单身消费者更关注悦己消费。以现有彩妆包装为例,在满足人们丰富的视觉感官需求的同时,也存在选材不当、缺少便携组合功能、个性化表达不足等问题。本文在单身经济背景下,对便携彩妆组合包装现状进行探究,并针对现有问题提出通过合理选用包装材料、加入功能延伸设计、增加交互情感传达等改进措施,促进便携式彩妆组合包装更快发展。In recent years,single economy into people’s vision,and the “actual” consumption concept of the previous generation is completely different,single consumers are more concerned about “happy” consumption,taking the existing makeup packaging as an example,in meeting people’s rich visual sensory needs at the same time,there are improper selection of materials,lack of portable combination function,personalized expression and other problems.This paper explores the current situation of portable makeup combination packaging under the background of single economy,and proposes improvement measures to promote the faster development of portable makeup combination packaging through reasonable selection of packaging materials,adding functional extension design,increasing interactive emotion communication and other problems.

关 键 词：单身经济 便携式彩妆 包装设计 功能延伸设计 

分 类 号：TB482[一般工业技术—包装工程]