湘西土家族文化在牛肉粉包装设计中的应用研究——以“鲜湘粉”常德牛肉粉为例  

Research on the Application of Xiangxi Tujia Culture in the Packaging Design of Beef Powder——Take "Fresh Xiang Powder" Changde Beef Powder as an Example

作　　者：张群 汪翠芳 ZHANG Qun;WANG Cui-fang(Jiangxi University of Finance and Economics,Nanchang 330013,China)

机构地区：[1]江西财经大学,江西南昌330013

出　　处：《绿色包装》2024年第5期117-121,共5页Green Packaging

摘　　要：俗话说:“同望苍穹,惊觉不同”,而决定这些不同的,主要与地域文化、习俗、生活习惯等有关。湘西土家族文化与湘西的文化生活习俗息息相关。湘西的土家族米粉养育了一代又一代离家游子,孕育出独一无二的湘西儿女。本文将从如何将地域文化与土家族文化结合为中心,以“鲜湘粉”为主题,研究常德牛肉粉不同的包装结构,以期提高产品的附加值。As the saying goes:“look at the sky,surprised to be different”,and determine these differences,mainly related to regional culture,customs,living habits and so on.The Tujia culture of Xiangxi is closely related to the cultural life and customs of Xiangxi.The Tujia rice noodles in Xiangxi have nurtured generations of children who have left home,giving birth to unique Xiangxi children.This paper will focus on how to combine regional culture and Tujia culture,with “fresh Xiang powder” as the theme,to study the different packaging structures of Changde beef powder,in order to improve the added value of products.

关 键 词：地域文化 包装设计 常德牛肉粉 湘西土家族 

分 类 号：TB482[一般工业技术—包装工程]