贺州瑶族服饰元素在化妆品包装中的应用研究  

Study on the Application of Yao Costume Elements in Cosmetics Packaging in Hezhou

作　　者：傅湘蘅 汤洁[1] FU Xiang-heng;TANG Jie(Guilin University of Electronic Science and Technology,Guilin 541001,China)

机构地区：[1]桂林电子科技大学,广西桂林541001

出　　处：《绿色包装》2024年第5期152-155,共4页Green Packaging

摘　　要：近些年来国潮风兴起,根本因素是深层的文化自信与国力崛起。在消费结构升级的大环境下,国人民族文化的自信从侧面影响了消费的决策。2006年贺州瑶族服饰被列入第一批国家级非物质文化遗产名录,但是由于瑶族人口分布模式、历史、经济等原因,贺州瑶族服饰的发展受到现代工业的冲击。笔者对贺州瑶族服饰元素的价值进行深入挖掘,认为利用贺州瑶族服饰自身的艺术属性,与当代生活美学结合,可为其在国潮热的背景下寻求新的文化创意发展机遇。In recent years,the basic factor of the rise of national tide is the deep cultural self-confidence and the rise of national strength.In the context of the upgrading of consumption structure,people’s confidence in national culture has influenced their consumption decisions from the side.In 2006,Yao costumes of Hezhou were included in the first batch of national intangible cultural heritage list.However,due to the population distribution pattern,history,economy and other reasons,the development of Yao costumes of Hezhou has been impacted by modern industry.The author deeply digs the value of Yao costume elements in Hezhou,and believes that combining the artistic attributes of Yao costume with contemporary life aesthetics can provide them with new opportunities for cultural and creative development under the background of national hot tide.

关 键 词：瑶族 服饰 包装 包装设计 

分 类 号：TB482[一般工业技术—包装工程]