交互性与文化性对M&M's巧克力包装改进的探讨  

Interaction and Culture on the Improvement of M&M’s Chocolate Packaging

作　　者：高崎博 李光[1] GAO Qi-bo;LI Guang(Tianjin University of Science and Technology,Tianjin 300457,China)

机构地区：[1]天津科技大学,天津300457

出　　处：《绿色包装》2024年第5期172-174,共3页Green Packaging

摘　　要：M&M's巧克力作为世界知名巧克力品牌之一,从1941年问世至今,始终坚持不断创新,迎合消费者喜好,吸引消费者购买。本文探讨利用交互性与文化性,将中国传统京剧文化元素应用在M&M's巧克力包装上,以期打造出一款能够激发中国市场消费者购买热情的包装改进方案,并对其实际可行性进行了模拟。As one of the world’s leading chocolate brands,M&M’s chocolate has been continuously innovating since its inception in 1941 to cater to consumer preferences and attract consumers to buy.This paper discusses the application of traditional Chinese Peking Opera cultural elements to M&M’s chocolate packaging by using interactivity and culture,in order to create a package improvement plan that can stimulate the enthusiasm of Chinese consumers,and its practical feasibility is simulated.

关 键 词：包装设计 互动性 M&M's 巧克力 京剧元素 

分 类 号：TB482[一般工业技术—包装工程]