产教融合背景下“鱼稻共生”大米包装设计研究  

Research on Rice Packaging Design of “Fish and Rice Symbiosis” under the Background of Production-Education Integration

作　　者：徐海芳[1] 柳孟良[1] 陶劲松 陈莹 卢咏欣 Xu Hai-fang;Liu Meng-liang;TAO Jin-song;Chen Ying;LU Yong-xin(Zhongshan Torch Polytechnic,Zhongshan 528436,China;Hehe Design(Zhongshan)Co.,Ltd.,Zhongshan 528436,China)

机构地区：[1]中山火炬职业技术学院,广东中山528436 [2]合和设计(中山)有限公司,广东中山528436

出　　处：《绿色包装》2024年第5期189-192,共4页Green Packaging

基　　金：中山火炬职业技术学院“四有”名师工作室资助(中炬职办[2022]83号);设计赋能农产品渔沺稻大米包装设计(2023CXY23);“校企合作、产教融合”服务乡村振兴的包装装潢设计课程教育改革与实践研究(2022JYQT001);基于共生理论的高职院校产教融合核心主体关系的构建与实践研究-以中山火炬职业技术学院为例(2022JYJZ003);徐海芳-合和设计设计教师企业实践流动(工作)站(科产通[2023]22号)。

摘　　要：产教融合是现代职业教育的特色,通过企业与学校的紧密合作,可以共同培养人才,推动企业战略发展。这种模式下,可以实现教育与产业的互动,使学生在校期间就能接触实际工作环境,提高职业技能和就业竞争力。本文以“鱼稻共生”大米包装设计为例,在保护生态环境的基础上,通过校企合作,服务乡村振兴,突出鱼稻共生主题。方案包括品牌视觉形象设计和元素提炼运用两部分,旨在确保设计的实用性和主题性。The integration of production and education is the characteristic of modern vocational education.Through the close cooperation between enterprises and schools,talents can be cultivated together and the strategic development of enterprises can be promoted.In this mode,the interaction between education and industry can be realized,so that students can get in touch with the actual working environment during school,and improve vocational skills and employment competitiveness.This paper takes “fish and rice symbiosis” rice packaging design as an example,on the basis of protecting the ecological environment,through school-enterprise cooperation,to serve rural revitalization,highlighting the theme of fish and rice symbiosis.The scheme includes two parts:brand visual image design and element extraction and application,aiming to ensure the practicality and theme of the design.

关 键 词：产教融合 乡村振兴 鱼稻共生 包装设计 

分 类 号：TB482[一般工业技术—包装工程]