我国电影贸易网络地位演进及影响因素分析——以创意城市网络“电影之都”项目为例  

Analysis of the Evolution of Network Status of Chinese Film Trade and Its Influencing Factors Based on the"Cities of Film"Project of the Creative City Network

作　　者：周锦 高文岭[1] Zhou Jin;Gao Wenling(Business School,Nanjing University of Information Science&Technology,Nanjing 210044,China;Research Institute of Yangtze River Delta Cultural Industry Development,Nanjing University,Nanjing 210093,China)

机构地区：[1]南京信息工程大学商学院,江苏南京210044 [2]南京大学长三角文化产业发展研究院,江苏南京210093

出　　处：《中国海洋大学学报（社会科学版）》2024年第4期119-128,共10页Journal of Ocean University of China(Social Sciences)

基　　金：国家社会科学基金一般项目“基于社交网络下的数字文化产业创新机制和生态体系路径建设研究”(21BH162)。

摘　　要：电影产品是我国对外传播文化的重要载体,电影产品传播不仅有助于文化及相关产业的竞争力提升,更能推动国家间的文化交流。以联合国教科文组织(UNESCO)提出的创意城市网络“电影之都”项目为研究背景,采用贸易网络分析和空间杜宾模型,对项目成员国加入该项目前后在电影贸易网络中的地位和贸易水平进行对比分析。研究发现,加入项目后,我国在成员国所构成的贸易网络中的地位有一定程度的提升,且其他成员国在获得称号后贸易水平也受到了正向影响。鉴于此,建议积极加入全球创意城市网络,促进电影及相关产品贸易,发挥电影贸易的国际文化传播作用,提升我国文化影响力。Film products are an important carrier of our country's cultural external communication.Film products dissemination not only contributes to the enhancement of the competitiveness of culture and related industries,but also promotes the cultural exchange between countries.Based on the research background of the"Cities of Film"project of the creative city network proposed by UNESCO,this paper uses the trade network analysis and spatial Durbin model to compare and analyze the network status and trade level of the film trade of the project member countries after joining the project.It is found that China's status in the trade network among member countries has been improved to a certain extent after joining the project,and the trade level of other member countries has also been positively affected after winning the title.In view of this,it is suggested that China actively join the global creative city network to promote the trade of films and related products,play the role of international cultural communication of film trade,and enhance the cultural influence of China.

关 键 词：电影贸易 创意城市网络 电影之都 国际文化传播 

分 类 号：G124[文化科学]