新年画与新中国成立初期基层民众主流意识形态话语的塑造  

New Year Paintings and Shaping of Mainstream Ideological Discourse among the Grassroots in the Early People's Republic of China

作　　者：孙旭红 顾琪 Sun Xuhong;Gu Qi(Institute of Ideological and Political Work,Jiangsu University,Zhenjiang 212013,China)

机构地区：[1]江苏大学马克思主义学院

出　　处：《江苏大学学报（社会科学版）》2024年第4期76-87,共12页Journal of Jiangsu University(Social Science Edition)

基　　金：国家社会科学基金一般项目(19BKS205);江苏大学马克思主义学院招标项目(202012KY09)。

摘　　要：新年画是一种兼具娱乐属性和思想政治教育功能的传播媒介,具有承载政治诉求、宣传新政策、传递新思想、展现新生活、传播主流意识形态等多重功能。新中国成立后,中国共产党将主流意识形态话语融入新年画的创作、传播中。具体来说,党通过组织建设、人才培养、学术探讨、展览活动等方式,努力做到新年画形式的通俗化和内容的日常化,再凭借新年画独特的图像符号叙事和艺术魅力深入民众生活的方方面面,对于实现民众的政治动员,推动马克思主义在全国范围的传播,转变社会风貌产生了积极影响,最终推动了主流意识形态话语的建构。New Year paintings are a communication medium that combines entertainment and ideological and political educational functions.They have multiple functions such as carrying political demands,publicizing new policies,expressing new ideas,showcasing new lifestyles,and spreading mainstream ideology.After the founding of the People's Republic of China,the Communist Party of China(CPC)has infiltrated the mainstream ideological discourse into the creation and dissemination of New Year pictures.Specifically,the CPC popularized the form of New Year pictures with everyday content through efforts in institutional construction,craftsman training,academic discussion,artistic exhibition etc.As a result,the narrative of the unique image symbols and artistic charm of New Year pictures penetrated into all aspects of the grassroots life,boosted the political mobilization of the people,facilitated the spread of Marxism across the country,changed the social landscape,and ultimately promoted the construction of the mainstream ideological discourse.

关 键 词：新中国成立初期 新年画 毛泽东 意识形态话语 塑造 

分 类 号：K27[历史地理—历史学]