数字化与工业化背景下浙江影视产业的机遇与挑战  

Opportunities and Challenges for Zhejiang's Film and Television Industry in Digitalization and Industrialization

作　　者：吴鑫丰[1] 蒋佳音 WU Xinfeng;JIANG Jiayin(School of Television Arts,Communication University of Zhejiang,Hangzhou 310018;School of Arts,Peking University,Beijing 100871)

机构地区：[1]浙江传媒学院电视艺术学院,杭州310018 [2]北京大学艺术学院,北京100871

出　　处：《文化艺术研究》2024年第3期92-97,115,116,共8页Studies in Culture and Art

摘　　要：浙江在历史上一直是中国电影的重镇,其影视产业有着深厚的历史底蕴。在影视产业化改革的推动下,浙江根据自身发展的特点,提升影视产业的整合性和集中度,积极探索影视产业工业化转型之路,提高生产效率,实现规模经济,取得了积极成效。在数智化背景下,生成式人工智能对影视生产的创意、策划、制作环节以及美学观念都将产生重要影响。浙江的影视产业在数字资产、大模型、算法等方面都已开始布局,未来将继续保持科技之翼与文学之翼同频共振,进一步整合数字技术与传统影视制作工艺,推动科技与内容的深度融合,通过优化资源配置和提高生产效率,实现高质量发展。Zhejiang has long been a hub for Chinese cinema with a rich heritage in the film and television industry.The region has enhanced the integration of its film and television sectors,exploring paths for industrial transformation,increasing productivity,and achieving economies of scale.In the era of digital intelligence,generative AI is set to impact the creativity,planning,production,and aesthetics of film and television.Zhejiang's film and television industry has made significant strides in digital assets,Big Models,and algorithms.It will continue to advance technology and literature,integrating digital technology with traditional film and television production,and merging technology with content.By optimizing resource allocation and improving production efficiency, high-quality development can be achieved.

关 键 词：数字化 工业化 浙江影视产业 人工智能 

分 类 号：J992[艺术—电影电视艺术]