基于SD语义差法的儿童服装色彩意象评价分析  

Evaluation and Analysis of Color Image of Children's Clothing based on SD Semantic Difference Method

作　　者：马町蕙 MA Tinghui(Nanjing University of Science and Technology,Nanjing 210094,China)

机构地区：[1]南京理工大学,江苏南京210094

出　　处：《西部皮革》2024年第7期28-30,共3页West Leather

摘　　要：色彩对儿童心理发育与性格发展具有极其重要的影响。文章运用语义差异分析对层次分析法进行改进,研究儿童服饰色彩意象差异情况及感性偏好,得到较为精准的设计策略,指导儿童服装色彩设计。通过对儿童服装色彩意象分析及感知实验,求得色彩样本与感性间的对应关系。利用spss 27软件分析总结儿童色彩偏好规律,对儿童服装色彩的设计具有一定的指导价值。Color has an extremely important influence on children's psychological development and character development.Semantic difference analysis was used to improve the analytic hierarchy process to study the color image differences and perceptual preferences of children's clothing,and more accurate design strategies were obtained to guide the color design of children's clothing.Through the analysis of the color image of children's clothing and the experiment of perception,the corresponding relationship between color samples and sensibility was obtained.spss 27 software was used to analyze and summarize the rules of children's color preference,which has certain guiding value for the color design of children's clothing.

关 键 词：语义差异法 色彩意象 设计特征 感性意象 

分 类 号：S611[农业科学—园艺学] TS941[轻工技术与工程—服装设计与工程]