客家服饰在赣南旅游业发展中的价值研究  

Value of Hakka Costumes in the Development of Tourismin Southern Jiangxi

作　　者：吴岚[1] WU Lan(Gannan Normal University,Ganzhou 341000,China)

机构地区：[1]赣南师范大学,江西赣州341000

出　　处：《西部皮革》2024年第7期37-39,共3页West Leather

基　　金：江西省社会科学“十三五”(2020年)基金项目“赣南客家服饰文化旅游价值开发创新研究”(20YS23)。

摘　　要：文章通过对客家服饰独特文化符号及其历史和艺术价值的分析,探讨了赣南客家服饰在旅游业发展中的价值与意义。研究得出,在赣南旅游业发展中,客家服饰在提升游客体验、促进文化传承与创新、塑造景区形象等方面具有显著作用。同时指出,为应对文化同质化和资源保护的挑战,亟待加强服饰文化传承与创新,并结合现代审美观念与市场需求进行创新性创作,在加强服饰品牌建设和市场推广的基础上,充分发挥赣南客家服饰在旅游发展中的作用,推动服饰与旅游业的融合发展,促进文化传承与创新,以助于推动当地经济和社会发展。The work delves into the value and significance of Hakka costumes in the development of tourism in Southern Jiangxi.As distinctive cultural symbols,Hakka costumes hold significant historical,cultural,and artistic value.Within the realm of tourism development in Southern Jiangxi,Hakka costumes play a prominent role in enhancing visitor experiences,fostering cultural inheritance and innovation,and shaping the image of tourist attractions.To address the challenges of cultural homogenization and resource conservation,efforts should be intensified in the inheritance and innovation of costume culture,and integrating modern aesthetic concepts and market demands for innovative creations.Furthermore,it is essential to promote the integration of costumes and tourism,strengthen costume brand establishment and market promotion,drive sustainable development,and enhance collaboration and communication.These measures will facilitate the full utilization of Hakka costumes in Southern Jiangxi in tourism development,promote cultural inheritance and innovation,and drive local economic and social development.

关 键 词：客家服饰 旅游发展 文化传承 

分 类 号：TS941.12[轻工技术与工程—服装设计与工程]