中国快时尚品牌的文化沉淀与发展思考  

Cultural Accumulation and Development Thinking of Chinese Fast Fashion Brands

作　　者：江瀚霖 JIANG Hanlin(Nanjing University of the Arts,Nanjing 210013,China)

机构地区：[1]南京艺术学院文化产业学院,江苏南京210013

出　　处：《西部皮革》2024年第7期132-134,共3页West Leather

摘　　要：文章基于快时尚品牌在当代的发展现状,分析了中国快时尚品牌所面临的时尚自信缺失与国际知名品牌冲击的双重困扰,并根据新一代文化资本群体的精神需求,探究了中国快时尚品牌可凭借重塑人格美学、融合古典意境、构造文化空间等举措开启中国式的时尚发展之路。研究认为,快时尚不仅只是一种快速更新产品的市场经营模式,更需要具有快速反应消费者文化需求的能力。Based on the development status of fast fashion brands in contemporary times,it is analyzed that Chinese fast fashion brands are facing a dual dilemma of lack of fashion confidence and impact from internationally renowned brands.Through the spiritual needs of the new generation of cultural capital groups,it is explored that Chinese fast fashion brands can open up a Chinese style fashion development path through reshaping personality aesthetics,integrating classical imagery,and constructing cultural space.It believes that fast fashion should not only be a market operation model that quickly updates products,but also have the ability to quickly respond to consumer cultural needs.

关 键 词：快时尚 品牌 服装文化 

分 类 号：G114[文化科学]