Leveraging Zibo Barbecue’s Success to Develop Hebei’s Culinary Brand:A Strategic Path  

作　　者：Chengguo E Yang Yang Ali Mao Duo Pan 

机构地区：[1]Foundation Department,Hebei University of Environmental Engineering,Qinhuangdao 066102,China [2]Hebei Institute of International Business and Economics,Qinhuangdao 066311,China

出　　处：《Proceedings of Business and Economic Studies》2024年第3期48-52,共5页商业经济研究（百图）

基　　金：Social Science Development Research Project of Hebei Province in 2023(Project No.20230203011)。

摘　　要：In 2023,Zibo barbecue culture exploded across the entire country,allowing people nationwide to experience and enjoy Zibo barbecue.This phenomenon injected new vitality into the economic development of Zibo.To promote the economic development of Hebei Province,this paper fully analyzes the reasons behind the popularity of Zibo barbecue,combines these insights with the characteristics of traditional cuisine in Hebei,and draws lessons from Zibo barbecue’s success as a business card for Zibo.The paper then outlines a strategy for building a culinary business card for Hebei.

关 键 词：Zibo barbecue Hebei traditional food Online platform City business card Government-enterprise cooperation 

分 类 号：F42[经济管理—产业经济]