Research on the Development Strategy of Panxi Sunshine Health and Wellness Homestays and Hotels Based on Traditional Chinese Medicine Health Preservation  

作　　者：Zihui Zhao Zhengnan Wuyu Sicen Liu Chuibiao Zeng 

机构地区：[1]Chengdu Normal University,Chengdu 611130,China

出　　处：《Proceedings of Business and Economic Studies》2024年第3期114-119,共6页商业经济研究（百图）

摘　　要：This study is the first phase of research results from the student innovation project“Yunqiao Sunshine Health and Wellness Homestay”group at Chengdu Normal University.By analyzing the current state of the Sunshine Health and Wellness Tourism Area economy in the Panxi region of Sichuan,local policies,and the current state of Sunshine Health and Wellness homestays and hotels,this paper proposes the possibility of developing Sunshine Health and Wellness homestays and hotels through traditional Chinese medicine(TCM)health preservation methods.It also proposes development strategies for such hotels through a market survey SWOT analysis.

关 键 词：Traditional Chinese medicine health preservation Sunshine Health and Wellness Tourism Area Homestays and hotels STRATEGY 

分 类 号：F42[经济管理—产业经济]