海南省公众气象灾害预警信息传播质量分析  

Quality Analysis of Public Meteorological Disaster Warning Information Dissemination in Hainan Province

作　　者：张天圣 吴盛洪 蔡英缨 Tiansheng Zhang;Shenghong Wu;Yingying Cai(Meteorological Disaster Prevention Technology Center of Hainan Province,Haikou Hainan;Key Laboratory of South China Sea Meteorological Disaster Prevention and Mitigation of Hainan Province,Haikou Hainan)

机构地区：[1]海南省气象灾害防御技术中心,海南海口 [2]海南省南海气象防灾减灾重点实验室,海南海口

出　　处：《新闻传播科学》2024年第3期611-616,共6页Journalism and Communications

摘　　要：本文选取海南省气象局官方媒体(包括微博、微信公众号、抖音、今日头条、海南天气APP)和社会媒体(包括墨迹天气、彩云天气、最美天气等国内7家主流手机客户端)对2023年汛期气象预警信号传播质量进行统计分析。结果表明:官方媒体的海南预警微博、海南气象服务微博、海南预警发布微信公众号和海南天气APP可在10分钟以内将气象灾害预警信号传播出去,传播质量评定为优,海南预警发布抖音为良好,海南预警发布今日头条在一致性和及时性方面表现欠佳,传播质量评定为合格,社会媒体墨迹天气和2345天气APP传播质量评定为良好,中国天气、彩云天气和最美天气APP传播质量评定为合格,天气通传播质量评定为基本合格,后期要加强对气象部门官方发布媒体的宣传,要加强对社会媒体传播预警信息的规范性和及时性跟踪监控,准确快速的传播出去。This paper selects the official media of Hainan Meteorological Bureau(including microblog,We-Chat official account,Tiktok,Today’s Headlines,Hainan Weather APP)and social media(including seven mainstream mobile phone clients in China,including Ink Weather,Cloud Weather,and the Most Beautiful Weather)to conduct statistical analysis on the transmission quality of meteorolog-ical early warning signals in flood season 2023.The results show that the official media’s Hainan early warning microblog,Hainan meteorological service microblog,Hainan early warning release WeChat official account and Hainan weather APP can spread the meteorological disaster early warning signal within 10 minutes,and the communication quality is rated as excellent.The Tiktok of Hainan’s early warning is good.Today’s headlines of Hainan’s early warning are poor in consis-tency and timeliness,and the communication quality is assessed as qualified.The dissemination quality of the social media Moji Weather and 2345 Weather apps is rated as good,the dissemina-tion quality of the China Weather,Caiyun Weather,and Most Beautiful Weather apps is rated as qualified,and the dissemination quality of the Weather Pass app is rated as basically qualified.In the later stage,it is necessary to strengthen the publicity of the official media released by the me-teorological department,and to strengthen the standardization and timely tracking and monitor-ing of the dissemination of warning information through social media,in order to accurately and quickly spread it.

关 键 词：官方媒体 社会媒体 传播质量 一致性 及时性 

分 类 号：TP3[自动化与计算机技术—计算机科学与技术]