浅谈中国门神元素在视觉传达设计中的应用  

A Brief Discussion on the Application of Chinese Door God Elements in Visual Communication Design

作　　者：李佳霖 Jialin Li(College of Art and Design,Wuhan Textile University,Wuhan Hubei)

机构地区：[1]武汉纺织大学艺术与设计学院,湖北武汉

出　　处：《Design（汉斯）》2024年第3期698-703,共6页设计（汉斯）

摘　　要：中国传统艺术中的门神元素,承载着深厚的民间文化底蕴和独特的东方韵味。随着绘画艺术的现代化演变和民族意识的提升,这些元素在视觉传达设计中焕发新生,既传承了传统文化精髓,又推动了现代设计的创新。本文旨在探讨传统门神元素在视觉传达设计中的应用,通过剖析其在海报与插画设计中的独特表现和文化价值,揭示其深刻的艺术内涵和时代意义。The element of the door god is the treasure of Chinese traditional art,is an important carrier of Chinese traditional folk art,and has unique Oriental characteristics and humanistic spirit.With the modernization of Chinese painting art and the enhancement of people’s national conscious-ness,the traditional cultural concept contained in the door god element has also been inherited and carried forward in the development of visual communication design,which is not only the in-novation of Chinese traditional culture,but also the development of modern art design.This paper studies the application of traditional door god elements in visual communication design,and ana-lyzes the characteristics,application value and cultural connotation inheritance of traditional door God elements in poster design and illustration design.

关 键 词：门神形象 门神功能 年画 插画设计 海报设计 

分 类 号：J21[艺术—美术]