乡村振兴背景下自媒体助力麻江蓝莓产业发展研究  

作　　者：向番禺 韩宝银[1] 余东妹 

机构地区：[1]贵州师范学院,贵阳550018

出　　处：《智慧农业导刊》2024年第15期27-30,共4页JOURNAL OF SMART AGRICULTURE

基　　金：贵州师范学院2023年省级大学生创新创业训练计划项目(S2023142234104,项目主持人为向番禺)。

摘　　要：以贵州省麻江县“一县一业”项目产品蓝莓为研究对象,利用自媒体宣传方式,与当地旅游业共同发展,将麻江蓝莓打造成“star蓝莓”,从而提高麻江蓝莓的品牌知名度;项目基于自媒体平台,如抖音、快手等短视频平台,利用其庞大的流量人群,构建一种全新的宣传方式,推动“star蓝莓”在全国范围的知名度。利用“star蓝莓”的魅力,为贵州省麻江县蓝莓的销售打造一个新渠道,推动麻江蓝莓走向全国广阔市场。Taking blueberry as the research object of"one county,one industry"project in Majiang County,Guizhou Province,using we-media publicity to develop together with the local tourism industry,Majiang blueberry is turned into"Star blueberry",so as to improve the brand awareness of Majiang blueberry.Based on we-media platforms,such as Douyin,Kuaishou and other short video platforms,this project makes use of its large flow of people to build a new publicity method,so as to promote the national popularity of"Star blueberry";besides,it makes use of the charm of"Star blueberry",so as to create a new channel for the sales of blueberries in Majiang County,Guizhou Province,and promote Majiang blueberries to the broad national market.

关 键 词：麻江蓝莓 品牌 线上线下一体化 自媒体 知名度 

分 类 号：F323[经济管理—产业经济]