乡村振兴背景下八寨沟景区品牌提升策略研究  

作　　者：曾栋梁 梁胜兰 

机构地区：[1]北部湾大学,广西钦州535000

出　　处：《智慧农业导刊》2024年第15期96-99,共4页JOURNAL OF SMART AGRICULTURE

基　　金：广西2023年自治区级大学生创新创业训练计划项目(S202311607122)。

摘　　要：旅游景区一般都处于乡村地带,其良好的发展对于促进周边乡村实现振兴有着重要的作用。钦州八寨沟景区品牌在品牌特质、品牌利益、品牌价值和品牌个性等方面存在着诸多不足,制约着景区发展,也影响着周边乡村振兴的进程。因此,以国家乡村振兴战略实施为契机,借鉴品牌罗盘理论,提出钦州八寨沟景区品牌提升策略,从而提升景区的可持续发展,并带动周边实现乡村振兴。Tourist attractions are generally located in rural areas,and their good development plays an important role in promoting the revitalization of the surrounding villages.The brand of Qinzhou Bazhaigou Scenic spot has many deficiencies in brand characteristics,brand interests,brand value and brand personality,which not only restricts the development of the scenic spot,but also affects the process of revitalization of the surrounding rural areas.Therefore,taking the implementation of the national Rural Revitalization Strategy as an opportunity,drawing lessons from the brand compass theory,this paper puts forward the brand promotion strategy of Qinzhou Bazhaigou scenic spot,so as to enhance the sustainable development of the scenic spot and drive the surrounding areas to achieve rural revitalization.

关 键 词：乡村振兴 八寨沟 品牌提升 品牌罗盘 品牌个性 

分 类 号：F592.7[经济管理—旅游管理]