中国酒店业高质量发展:环境、问题和路径  

High-quality Development of China's Hotel Industry:Environment,Issues and Transformation Paths

作　　者：曾国军[1] 李浩铭 Zeng Guojun;Li Haoming(School of Tourism Management,Sun Yat-sen University,Guangzhou 510275,China)

机构地区：[1]中山大学旅游学院,广东广州510275

出　　处：《旅游论坛》2024年第5期1-12,共12页Tourism Forum

基　　金：国家自然科学基金项目“新文化地理视域下广州流动群体的饮食伦理、消费实践与身份协商”(42071174);国家自然科学基金项目“返乡群体日常消费中的身份协商与地方认同建构:基于新文化地理学的视角”(41901164)共同资助。

摘　　要：改革开放40多年来,中国酒店业作为推动社会主义市场经济发展的重要组成部分,得到了快速发展,同时也面临着一系列挑战。从现实情况来看,如何在复杂多变的环境中释放产业动能,满足消费者日益多样化的需求,成为当前实现酒店业高质量发展目标的关键。鉴于此,文章创新性地结合上市酒店公司的管理层讨论与分析文本和官网信息,遵循“环境发展特征-问题挑战-转型路径”理论逻辑,探讨了中国酒店企业微观行为和推进策略实践。研究发现,当前中国酒店业主要呈现行业集中化和连锁化升级、产品创新迭代、消费者需求多样化和个性化、产业融合以及重视可持续发展和社会责任等若干发展特征,还面临着行业竞争激化、内部管理复杂性加剧等现实挑战。为发挥酒店业结构优化推动旅游业高质量发展的重要作用,文章围绕高效、公平和可持续发展的理念,构建了与之相适应的转型路径,旨在为中国酒店业高质量发展提供理论指导和经验借鉴。For the last four decades,the hotel industry has played a crucial role in the development of the Chinese economy.During this period,the industry has experienced rapid growth as well as numerous challenges.A scarcity of resources within the industry,coupled with the challenges of thriving in fiercely competitive markets,has impeded its advancement towards superior quality development.This study delves into the logic behind the environment-problem-transformation trajectory,articulating the characteristics and challenges prevalent within the contemporary landscape of China's hotel sector,utilizing data from official sources and financial disclosures of leading hotel corporations.This approach enables the study to delineate the current environmental contours of the hotel industry,highlighting trends such as(1)increased industry consolidation and chain operations;(2)rapid evolution and innovation of product offerings;(3)burgeoning diversity and individualization of consumer preferences;(4)growing trend towards industry integration;(5)a heightened emphasis on sustainable development and social responsibility.This study identifies six critical challenges that require urgent attention and constructs a strategic blueprint to navigate current challenges and fortify the industry's resilience towards future disruptions,ensuring sustained growth and a trajectory of excellence in the ever-evolving landscape of the hotel sector.

关 键 词：中国酒店业 产品创新 可持续发展 产业融合 战略转型 

分 类 号：F592.6[经济管理—旅游管理]