集群视角下旅游景区生态位竞合演化博弈分析  

Ecological Niche Competition and Evolutionary Game Analysis of Tourist Attractions from a Cluster Perspective

作　　者：刘家昇 方亮[1] LIU Jiasheng;FANG Liang(School of Economics and Management of Mount Huangshan University,Mount Huangshan 245021,Anhui,China)

机构地区：[1]黄山学院经济管理学院,安徽黄山245021

出　　处：《安顺学院学报》2024年第3期22-31,共10页Journal of Anshun University

基　　金：2021年安徽省高校人文社会科学研究一般项目“基于服务蓝图法的旅游景区服务改进研究”(SKHS2021B33);2021年安徽省高校人文社会科学研究一般项目“旅游目的地品牌满意度和忠诚度影响因素研究——以黄山市为例”(SKHS2021B29);2022年安徽省哲学社会科学规划课题“数字化赋能安徽省旅游业高质量发展的动力机制、实现路径及政策选择”(AHSKY2022D105);黄山学院人才启动项目(2021xskq001);市场营销国家一流专业建设点(69);市场营销省一流专业建设点(2020sylzy01)。

摘　　要：旅游产业中,景区的策略选择和政府政策对景区决策的关系主要表现为三个方面:一是景区的决策取决于多个因素,包括收益、成本、搭便车收益、协同分配收益以及政府奖惩机制等;二是政府政策在旅游产业中的作用至关重要,政府可以通过奖惩机制来引导景区的决策;三是合理的收益分配机制对景区协同创新的积极性有重要作用,促使景区之间更好地合作,实现共赢。建议景区应优化其收益和成本结构,政府应建立合理的奖惩机制,并推动适宜的收益分配机制,推动生态位错位开发,推动旅游产业集群生态位整体优化,持续监测研究旅游产业集群,以促进文化旅游产业的可持续发展。In the tourism industry,the relationship between the strategic choices of scenic spots and government policies on scenic spot decision-making mainly manifests in three aspects:firstly,the decision-making of scenic spots depends on multiple factors,including benefits,costs,free riding benefits,collaborative distribution of benefits,and government reward and punishment mechanisms;Secondly,the role of government policies in the tourism industry is crucial,and the government can guide the decision-making of scenic spots through reward and punishment mechanisms;The third is that a reasonable profit distribution mechanism plays an important role in promoting collaborative innovation among scenic spots,promoting better cooperation and achieving win-win outcomes.It is suggested that scenic spots should optimize their profit and cost structure,and the government should establish a reasonable reward and punishment mechanism,promote appropriate profit distribution mechanism,promote the development of ecological niche mismatch,promote the overall optimization of the ecological niche of tourism industry clusters,continuously monitor and study tourism industry clusters,in order to promote the sustainable development of cultural tourism industry.

关 键 词：旅游产业集群 演化博弈 生态位 竞合理论 

分 类 号：G269.2[历史地理—考古学及博物馆学]