旅游业高质量发展导向的导游讲解服务研究  

A Study on Tour Guide Explanation Services under High Quality Development of Tourism Industry

作　　者：戴三妹 刘向阳 DAI San-mei;LIU Xiang-yang(College of Modern Services,Hefei College of Finance&Economics,Hefei 230001,Anhui,China)

机构地区：[1]合肥财经职业学院现代服务学院,安徽合肥230000

出　　处：《红河学院学报》2024年第4期104-106,117,共4页Journal of Honghe University

基　　金：安徽省教育厅2021年高校优秀青年人才支持计划一般项目(gxyq2021160);安徽省2023年高校哲学社科重点研究项目:乡村振兴背景下乡村旅游发展机制与路径创新研究(2023AH052557)。

摘　　要：在文化和旅游部印发的《“十四五”旅游业发展规划》中,明确了文旅融合高质量发展的目标、内容和路径。如何实现旅游高质量发展,是业界共同关心的话题。从旅游从业人员角度来说,导游人员是旅游业的核心从业者,其讲解服务质量与旅游业高质量发展息息相关。然而,导游在游客心目中有不少负面印象,这对旅游业发展有较大影响。文章从导游讲解服务出发,结合文献资料和调研,对于导游的讲解服务做出充分的研究。基于调研结果,分析现有环境,最后提出了针对性的解决路径。From the perspective of tourism professionals,tour guides are the core practitioners of the tourism industry,and the quality of their explanations and services is closely related to the high-quality development of the tourism industry.However,tour guides have many negative impressions in the minds of tourists,which have a significant impact on the development of the tourism industry.The article starts from the tour guide’s explanation service,combines literature and research,and conducts sufficient research on the tour guide’s explanation service.The article is rooted in the research results,analyzes the existing environment,and finally proposes targeted solutions.

关 键 词：高质量发展 导游讲解 旅游业 市场调研 

分 类 号：F592[经济管理—旅游管理]