合作社介入对农产品供应链合作的影响研究  

The role of cooperative intervention in an agricultural supply chain

作　　者：王子卓 张玲玲 王明征[2] WANG Zizhuo;ZHANG Linging;WANG Mingzheng(Shandong University,School of Management,Jinan 250100,China;School of Management,Zhejiang University,Hangzhou 310058,China;School of Business,Shandong University,Weihai 264200,China)

机构地区：[1]山东大学管理学院,山东济南250100 [2]浙江大学管理学院,浙江杭州310058 [3]山东大学商学院,山东威海264200

出　　处：《管理工程学报》2024年第4期182-195,共14页Journal of Industrial Engineering and Engineering Management

基　　金：国家自然科学基金重点项目(71931009);国家自然科学基金重点国际合作项目(72010107002);泰山学者工程专项经费(11030082363518)。

摘　　要：针对农产品供应链的农产品采购问题,本文基于“公司+合作社+农民”模式构建了“讨价还价”模型,通过设计和对比统一采购合同和差异化采购合同两种合同方式,重点分析了合作社介入模式及相关因素对农产品供应链的影响。研究发现:(1)合作社对农民种植信息(包括农产品类别和农民种植能力等信息)的整合对农产品供应链中农产品的采购方式具有重要影响,即整合信息决定了合作社提供的信息类别,进而促使公司和合作社达成不同的采购合同;(2)社会型企业只关注整体农民的福利,而合作社负责协调整体福利在农民间的分配;(3)为了满足消费者个性化需求,应由合作社根据农民的差异规划和组织不同农产品的种植,进而增加各方的效用。最后,研究结论为“公司+合作社+农民”模式的进一步发展提供理论支持和管理启示。Nowadays,tackling poverty is one of China′s major strategies,and the“company+cooperative+farmer”model has played a crucial role in the process.One of this model′s advantages is solving the production and marketing problem in agricultural supply chains.Previous studies,which consider this model,mainly focus on the role of companies or governments in providing sales channel and demand information for farmers,but few explore the role of cooperative intervention in procurement contract design in agricultural supply chains.In this paper,motivated by the“company+cooperative+farmer”model,we develop a bargaining model to explore the procurement problem in an agricultural supply chain.The company in our paper is a social company.Such a company not only helps farmers solve the marketing problem but also cares about both its profit and the cooperative′s welfare rather than its profit.We consider that the consumers are heterogeneous in the market,and we divide them into two types.One prefers the high-quality agricultural product,and the other prefers the low-quality agricultural product.The farmers in the cooperative are divided into two types according to their productivity,named by high-level farmers and low-level farmers.The high-level farmers grow the high-quality product and the low-level farmers grow the low-quality product.The yield levels of these two types of farmers are also different and uncertain.We model three functions of the cooperative according to practice in China,including:1)the company integrates farmers′information,including the farmers′types and yield levels,and the product quality;2)the cooperative enhances farmers′bargaining power and represents farmers to bargain with the company over the procurement price;3)the cooperative is responsible for planning and arranging agricultural activities,based on the company′s standards.We divide the decision sequence into three stages.In the first stage,the cooperative should decide whether to provide the overall yield level information or the

关 键 词：决策分析 农产品供应链 合作社介入 采购合同 

分 类 号：F224.3[经济管理—国民经济]