产业互联网情境下企业战略转型路径与机制研究——基于和谐管理理论视角  

Research on the path and mechanism of enterprise strategic transformation in the context of industrial internet:Based on HeXie management theory

作　　者：张梦晓 刘鹏 席酉民[1,2] ZHANG Mengxiao;LIU Peng;XI Youmin(School of Management,Xi′an Jiaotong University,Xi′an 710000,China;HeXie Management Research Centre,Xi′an Jiaotong-Liverpool University,Suzhou 215123,China)

机构地区：[1]西安交通大学管理学院,陕西西安710000 [2]西交利物浦大学和谐管理研究中心,江苏苏州215123

出　　处：《管理工程学报》2024年第4期302-320,共19页Journal of Industrial Engineering and Engineering Management

基　　金：国家自然科学基金项目(71732007、71772152);国家发改委体改司委托课题“数智时代产业创新生态培育与产业家成长路径研究”。

摘　　要：互联、数字、智能技术正在促使产业融合和产业互联网迅速发展,要求企业顺应时代变化并及时实现战略转型。在产业互联网情境下,企业如何实现战略转型(有效路径与机制)是亟待解答的问题。本文通过理论分析提出了“驱动因素-主题辨识-机制搭建-动态耦合”的转型路径,通过案例研究归纳提炼出欧冶云商在产业互联网情境下的转型过程模型,构建出和谐管理理论指导下的战略转型路径与机制模型。本文阐释了企业战略转型是一个有限干预下的自主演化过程,即不同主题导向下的谐则-和则机制进行规制性、能动性、互动性耦合的迭代扩展过程,运用和谐管理理论的整体和动态观点,探究了产业互联网情境下企业如何进行战略转型的问题。As the industry convergence has been accelerated by the development of digital inelligence technology,the support from relevant national policies and the normalization of COVID-19 pandemic prevention and control,the industrial internet construction has represented the general trend,bringing new opportunities and challenges for enterprises.From a practical point of view,a large number of enterprises are facing transformation dilemmas and have an urgent need for corresponding solutions.From a theoretical point of view,there is few systematie and thematic research on the path process of enteprise stralegic transformation,and the coupling process of transformation mechanism also needs to be improved.Therelfore,this paper intends to deeply analyze the path and mechanism model of enterprise stralegic transformation in the context of industrial intermet from a process-oriented perspective.On the basis of theoretical sampling and the principle of convenience,this paper takes Ouyeel which has relatively sucessful experience of strategic transformation in the context of industrial internet as the research object.To start with,based on relevant literature review and HeXie management theory,the paper constructs a strategic transformation path through logical deduction as the main logical line of subsequent analysis.Then,with the data analysis method of text analysis and coding,the original data is gradually labeled,conceptualized,and calegorized to summarize the enterprise's strategie transformation mechanism model.Next,through the longitudinal case study,the paper has thoroughly analyzed the similarities and diferences of the mechanism connotation and coupling model of the case enterprise in different thematie stages to generate a dynamie coupling mechanism,thus building a path and mechanism model of enterprise strategic transformation in the context of industrial internet.According to the research,Ouyeel has gone through a three-stage iterative evolution with the topice of"platform-based business,itelligent operation,and e

关 键 词：企业战略转型 产业互联网 路径与机制 和谐管理理论 欧冶云商 

分 类 号：C93[经济管理—管理学]