文化主题公园旅游演艺满意度影响因素研究  

Influential Factors of Satisfaction of Tourism Performing Arts for Cultural Theme Parks

作　　者：程金林 李惠 荣培君 程卫进 CHENG Jinlin;LI Hui;RONG Peijun;CHENG Weijin(School of business,Henan University,Kaifeng 457001,Henan,China;School of Tourism and Hotel Management,Dongbei University of Finance&Economics,Dalian 116025,Liaoning,China;School of Tourim and Exhibition,Henan University of Economics and Law,Zhengzhou 450052,Henan,China;College of International Tourism and Public Administration,Hainan University,Haikou 570228,Hainan,China)

机构地区：[1]河南大学商学院,河南开封475001 [2]东北财经大学旅游与酒店管理学院,辽宁大连116025 [3]河南财经政法大学旅游与会展学院,河南郑州450052 [4]海南大学国际旅游与公共管理学院,海南海口570228

出　　处：《旅游研究》2024年第4期15-27,共13页Tourism Research

基　　金：国家社会科学基金重大项目“建设黄河国家文化公园研究”(21ZDA081);广西高校中青年教师科研基础能力提升项目“旅游地社会责任对居民主—客价值共创的影响研究”(2023KY0838)。

摘　　要：游客对旅游演艺的满意度是影响文化主题公园可持续发展的重要因素。文章以清明上河园为例,选取该景区的32个旅游演艺节目作为研究对象,运用必要条件分析(NCA)与模糊集定性比较分析(fsQCA)相结合的方法,探究文化主题公园旅游演艺满意度的影响因素。研究发现:演出时长、演出效果、服务质量、舞台形象是旅游演艺满意度的必要条件,并且这些变量通过一定条件的组合能够对旅游演艺满意度产生显著的协同影响效应。文章据此提出了6条文化主题公园旅游演艺满意度的提升对策,以期为文化主题公园旅游演艺产品的创新设计与开发提供决策参考。The tourists satisfaction with tourism performing Hainan,important factor for the sustainable development of cultural theme parks.This study takes the Millennium City Park as an example,selects 32 performing arts programs in the scenic spot as the research object,and uses the method of combination of NCA and fsQCA to explore the factors influencing the satisfaction of performing arts in cultural theme parks.The study finds that the performance duration,performance effect,service quality and stage image are the necessary conditions for satisfaction of tourism performing arts,and these variables can have a significant synergistic effect on satisfaction of tourism performing arts through a combination of certain conditions.Based on this,the study also puts forward six measures to improve the satisfaction of cultural theme park tourism performing arts to provide decision-making reference for the innovative design and development of cultural theme park tourism performing arts products.

关 键 词：旅游演艺满意度 NCA fsQCA 文化主题公园 清明上河园 

分 类 号：F59[经济管理—旅游管理]